Try out targeted keyword research tools
Many companies face the challenge of finding the right search terms for their online content. Keyword research tools help with this in a variety of ways. The aim is to make a selection of relevant keywords that have the potential to bring more visitors to the website and increase visibility.
The use of keyword research tools is not just about filtering out individual words, but also meaningful word groups and search phrases. This makes it easier to understand the needs of the target group and address them more specifically. It is particularly important to try out different tools in order to obtain as broad and valid a database as possible. In practice, it has been shown time and again that the combination of several tools often provides the best insight.
Practical examples from the industry
In the e-commerce sector, many retailers use keyword research tools to optimise their product pages. This makes it possible to identify search terms that precisely describe potential customers, such as "waterproof hiking boots for women". These long-tail keywords often have less competition, but offer a higher probability of conversion.
Targeted keyword research also plays a major role in the software sector. Companies often test keywords that serve different user needs, for example from initial information about a product to search queries that are ready to buy. Analysing the search volume, the competition and the search intention using various tools can provide practical impetus and create an important basis for decision-making.
In the service sector, keyword research tools help with the fine-tuning of content on landing pages. In this way, companies can find out which terms are particularly relevant for local search queries and can increase their visibility in the regional competition in a targeted manner.
KIROI Best Practice at company XYZ (name changed due to NDA contract)
A medium-sized online retail company used various keyword research tools to identify relevant search phrases for its product pages. They combined Google Suggest with a professional analysis tool, which resulted in a comprehensive list of long-tail keywords that were specifically tailored to user queries. This research enabled continuous optimisation of product descriptions, which resulted in increased visibility and a better user experience.
Important functions of modern keyword research tools
In addition to the pure keyword list, many tools also offer data on search volume, which shows how often a term is searched for on average. Competition values can also be viewed, which are important for estimating how difficult it is to rank well for a keyword. Cost per click (CPC) can provide information on how attractive a keyword is for paid campaigns.
Some tools also allow you to better understand the search intention: Is a term being searched for primarily for information purposes or is there a specific purchase intention behind it? These insights help to target content more specifically and serve different stages of the buying process.
Some keyword research tools have automatic grouping functions that summarise similar terms. This makes it easier to develop a structured keyword strategy for a website. The practical advantage is particularly evident with extensive keyword sets and multilingual or multi-regional projects.
Support from KIROI coaching during the tool selection process
Many project managers are faced with choosing the right tool. As part of KIROI coaching sessions, this step is accompanied by the presentation and targeted testing of various keyword research tools. The variety of free and paid options in particular does not make it easy to get an overview.
The coaching helps to find the best mix for the respective project and to interpret the results correctly. This can provide impetus for text creation, technical SEO and marketing campaigns. Of course, no short-term miracle solution is promised, but rather sustainable, practical support in optimising the online presence.
The personalised advice on specific issues that companies from different industries bring with them is particularly appreciated. Clients often report that the support they receive not only gives them access to tools, but also teaches them how to interpret and implement their data in a meaningful way.
KIROI Best Practice at ABC (name changed due to NDA contract)
As part of a coaching programme, a software company worked with various keyword tools to increase the visibility of information pages. The focus was on analysing search volume and competition intensity. The support helped to select the keywords that resonated best with the target group. A side effect was the better alignment of the content with the different phases of the customer journey.
KIROI Best Practice at LMN (name changed due to NDA contract)
A regional service provider used keyword tools to identify locally relevant terms with low competition. During coaching, the combination of search volume data and competition figures was refined in order to develop the optimal keyword strategy. The insights gained from this were incorporated into targeted content planning, which strengthened findability in the respective region.
My analysis
The targeted use of keyword research tools offers a lot of potential, provided they are used in a sensible process. It is important to test several tools in order to obtain a valid and comprehensive keyword base. The search intention and the competitive situation should always be taken into account. With professional support, suitable tools can be used effectively to sustainably optimise the content strategy and improve the ranking.
Further links from the text above:
[1] Free SEO keyword research tool
[2] Best Keyword Research Tools to Try
[3] Mastering keyword research: KIROI step 2 & testing top tools
[4] SEO tools for beginners & professionals (free) Top 15
[7] These are the best keyword tools - Trusted Shops
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