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18 June 2025

Data Marketplace (Glossary)

Automation Big data and smart data Digital marketplaces Digital transformation Sanjay Sauldie Glossary

The term data marketplace is at home in the areas of big data and smart data, digital marketplaces and digital transformation. A data marketplace is a digital marketplace where different companies or individuals can buy, sell or exchange data. For example, customer data, market data or weather data are offered here - similar to products in an online shop.

Suppliers and buyers come together in an uncomplicated way on a data marketplace. Companies that have data can make it available to other companies that want to use it for analyses, innovations or as a basis for decision-making. The special feature: The platform often also handles payment processing and ensures that data protection and legal requirements are met.

An illustrative example: A company that collects weather data offers it on a data marketplace. An agricultural business buys this data in order to better plan harvest times. In this way, both sides benefit: One receives important information, the other discovers a new source of income. Data marketplaces are an important building block for digital change and help companies to optimise the potential of data.

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Sanjay Sauldie

Sanjay Sauldie is a digital strategist, speaker and developer of the transruption toolkit, which companies can use to make their digital transformation measurable, human and sustainable. With kiROI - the AI-based approach to value creation in the digital age - he helps self-employed people and companies to integrate artificial intelligence into their processes in a practical way. With his outstanding marketing strategy iROI, he has already led countless companies to greater visibility and thus more profits. He combines digital innovation with disruptive thinking models for a sustainable business strategy. He studied mathematics and computer science at the University of Cologne, completed a Master of Science in Digital Disruption at the University of Salford (UK) and a Design Thinking programme at MIT/EMERITUS Singapore. As a multiple award-winning expert - including the Golden Web Award and the Innovation Award of the Initiative Mittelstand - he advises SMEs and corporations. His motto: "Digitalisation is not an end in itself - it must serve people."

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