Voice marketing has long been more than just hype. It is changing how companies communicate with their customers and how brands are integrated into everyday life. Voice recognition technology makes it possible to convey messages directly via voice assistants. This creates a personal closeness that traditional marketing channels often fail to achieve. Many companies are already using voice marketing to increase their reach and strengthen customer loyalty.
How does voice marketing work?
Voice marketing uses digital assistants such as Amazon Alexa, Google Assistant or Siri. These devices recognise voice commands and carry out actions. This allows companies to develop skills or applications that address users directly. The technology is constantly learning and adapting to requirements.
One example is the integration of voice commands into customer service. Instead of having to call through long queues, customers receive immediate answers. Products can also be ordered by voice. This makes shopping easier and saves time.
Another example is personalised advice. Brands can make recommendations based on users' preferences and behaviour. This creates a personalised experience and promotes brand loyalty.
Voice marketing in practice: examples from the industry
Example 1: Food & Beverage
A large pizza delivery service enables customers to place an order by voice command. The delivery can be tracked directly. This saves time and increases satisfaction.
Another company in the coffee sector offers a voice application that customers can use to order their favourite blend. The app memorises their preferences and suggests suitable products.
A drinks manufacturer also uses voice marketing to share recipes and offers. Customers receive tips and can reorder directly.
Example 2: Beauty & Cosmetics
A cosmetics manufacturer has developed a voice assistant that makes personalised make-up recommendations. The selection is based on skin tone, style preferences and purchase history.
Another company offers a voice application that customers can use to plan their skincare routine. The app provides tips and suggests suitable products.
A third party uses voice marketing to inform customers about new products. The messages are transmitted directly via the voice assistant.
Example 3: E-Commerce & Retail
A large online retailer enables customers to search for and buy products using voice commands. The order is processed directly via the device.
Another company uses voice marketing to inform customers about offers and promotions. The messages are transmitted directly via the voice assistant.
A third party offers a voice application that customers can use to track their orders. The app provides tips and suggests suitable products.
Voice marketing and customer service
Voice marketing is particularly valuable in customer service. Voice-controlled AI systems can answer questions and solve problems around the clock. This reduces the workload on staff and increases customer satisfaction.
One example is an insurance company that has developed a voice application. Customers can ask questions and manage their policies there. The app memorises their preferences and suggests suitable products.
Another example is a telecommunications provider that uses a voice application for customer service. Customers receive immediate answers and can manage their contracts.
A third party offers a voice application that customers can use to track their orders. The app provides tips and suggests suitable products.
Voice marketing and iROI coaching
iROI-Coaching supports companies in the implementation of voice marketing. The consulting includes the development of strategies, the selection of suitable technologies and the optimisation of existing processes. Clients often report higher customer satisfaction and stronger brand loyalty.
One example is a medium-sized company that wanted to develop a voice application for customer service. iROI-Coaching provided support in selecting the technology and designing the user interface. The result was a significant improvement in customer satisfaction.
Another example is an online retailer that wanted to use voice marketing for ordering products. iROI-Coaching assisted with the development of the application and integration into the shop. This led to a higher conversion rate.
A third party wanted to use voice marketing to advise customers. iROI-Coaching provided support in selecting the technology and designing the content. The result was stronger brand loyalty.
My analysis
Voice marketing is an important trend that offers companies new opportunities. The technology enables personalised communication and makes purchasing easier. Companies that use voice marketing benefit from greater customer satisfaction and stronger brand loyalty. iROI-Coaching provides support during implementation and helps with the selection of suitable technologies.
Further links from the text above:
Voice marketing definition | Stock market lexicon - AllShares
Voice commerce: How to capitalise on the trend | Latori GmbH
What is voice marketing and what opportunities does it offer in B2B?
For more information and if you have any questions, please contact Contact us or read more blog posts on the topic internet Return on Investment - Marketing here.
Deutsch 
English (UK)