Hoping to build on the success of short videos in Instagram Stories, the Facebook-owned social media platform announced a new app for long-form videos on Wednesday. IGTV, as the app is called, will allow creators to produce 4k videos in a vertical format that is specifically optimised for mobile viewers.
It will also allow users to produce videos longer than the current 60-second limit, which can be interpreted as a direct attack on YouTube, currently the most popular video platform for influencers and video bloggers. Although there will be no adverts on IGTV initially, said Instagram CEO Kevin Systrom, dass Werbung „offensichtlich ein sehr vernünftiger Ort ist, an dem man landen kann“, und fügte hinzu, dass „es einen Weg für die Schöpfer geben wird, ihren Lebensunterhalt zu verdienen“, was wesentlich sein wird, wenn sein Unternehmen einige beliebte Vlogger von YouTube weglocken will, wo sie ein Vermögen verdienen können.
As the chart below shows, it makes sense for Instagram to open up to long-form videos. According to data from Ooyalaa video analytics company that collects a wide range of data on video consumption on behalf of its customers, 54 per cent of all video consumption on smartphones in the first quarter of 2018 was long-form video (20+ minutes), compared to just 29 per cent two years ago.
You can find more infographics at Statista
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