Calling all writers and non-writers out there: now is the time to dig out those creative writing skills again. With modern communication technology, information-based marketing is becoming increasingly popular. It is one of the oldest and most effective techniques for attracting potential customers to websites and converting them into buyers. For this reason, writing articles, submitting posts and publications are also becoming increasingly popular.
There are already many tools that you can use to simplify the distribution of your articles. While this is invaluable for getting your content more exposure, it's only half the battle. Let's first take a look at the most common mistakes some people make before submitting their content to article directories:
1. you are confusing the reason for publishing the articles with the reason for writing them.
When writing articles, there are three main reasons why you are promoting them: Branding, lead generation and promotion, which are all part of your optimisation efforts. But there is only one reason why you are writing an article, and that is to inform your audience. If the article isn't focused on this primary and most important purpose, it won't achieve the three promotional benefits because no one will be interested in reading it. You must first figure out how to get your readers to read your article and then get them to click on your resource box. You can do this by producing better content.
2. you are not making optimum use of the advertising opportunities offered by article marketing.
You may already know that you can generate additional links to your website with your articles. But do you also know that you can get more visitors and better search engine results with the same articles? Mention keywords in strategic places. Just make sure you don't overdo it. Some even use anchor texts, which is also an effective method. However, it is important to know that most directories cannot support this.
Remember that it's not just about the links to your website. Good article marketing also includes getting your articles picked up by publishers with a large number of readers and the opportunity to influence other brands based on the quality of your work. Better search engine results are also a great benefit. But these things won't put much money in your pocket.
There are other factors that can turn your article marketing efforts into an opportunity that can increase your earnings. Don't just increase the number of visitors to your website. Start with a plan and make sure your article fulfils the function you intended it to.
3. publishing content that does not help your readers.
You may think when writing articles that you only want links to your website. And any visitors you can generate with them are fine. Guess what? Not all article banks and directories will automatically accept your content. Often there are guidelines and specifications for the articles they will accept. You can double the number of sites you can submit to by writing articles that the directories want to share with other people.
All it takes is one publisher with a hundred thousand readers to grow your potential audience overnight. Write the articles that publishers want in their publications if you want your article marketing to work most effectively for you. This also means following the usual guidelines, spell checking, researching a good topic and even hiring a writer to create good content on your behalf.
Ultimately, it's all a matter of choice on your part. You can start by gaining some exposure through increased backlinks, but at a very low level. Or you can achieve a wide reach with a little extra time spent on creating quality content.
It's your choice. You may not realise that an article published in directories doesn't have the same level of visibility as targeted content aimed at a small group of people. Knowing the difference between these two types of articles will help you know which type of article you should write and submit.
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