In today's business world, 360° content is becoming increasingly important. It enables a comprehensive view of customers, employees and processes. Companies use this content to gain deeper insights and derive targeted measures. 360° content helps to understand complex interrelationships and develop customised solutions. Many industries report positive effects when they integrate 360° content into their strategy.
Why 360° content creates added value
360° content offers an all-round view of relevant aspects. They combine data from different sources and present it clearly. This creates a holistic picture that makes decisions easier. This enables companies to react more quickly to changes and better tailor their offers to the target group.
Example: A retailer uses 360° content to analyse the behaviour of its customers. It recognises which products are frequently bought together and adapts its marketing campaigns accordingly. Another example is an educational organisation that uses 360° content to measure learning success and design individual learning paths. A service provider also benefits from using 360° content to increase customer satisfaction.
360° content in practice
Customer orientation through 360° content
360° content helps to better understand the needs of customers. It enables a personalised approach and promotes customer loyalty. Companies can use 360° content to analyse the customer journey and take targeted measures.
Example: A tour operator uses 360° content to record the travel preferences of its customers. It offers personalised travel recommendations and thus improves the customer experience. Another example is a financial services provider that uses 360° content to assess the risk profile of its customers and offer suitable products. An e-commerce company also benefits when it uses 360° content to analyse purchasing behaviour and optimise its website.
Employee development with 360° content
360° content supports the development of employees. It enables an objective assessment of performance and promotes personal development. Companies can use 360° content to organise targeted training and feedback sessions.
Example: A company uses 360° content to assess the leadership qualities of its managers. It recognises strengths and development potential and adapts the training measures accordingly. Another example is a training organisation that uses 360° content to measure learning success and design individual learning paths. A service provider also benefits from using 360° content to increase employee satisfaction.
Process optimisation through 360° content
360° content helps to optimise processes. It enables a transparent visualisation of processes and promotes efficiency. Companies can use 360° content to identify bottlenecks and implement targeted improvements.
Example: A production company uses 360° content to analyse its production processes. It identifies bottlenecks and optimises processes. Another example is a service provider that uses 360° content to improve service quality. An educational institution also benefits when it uses 360° content to optimise learning processes.
My analysis
360° content is a valuable tool for companies. It enables a comprehensive view of customers, employees and processes. Companies that utilise 360° content can react more quickly to changes and better tailor their offerings to the target group. The integration of 360° content into the corporate strategy leads to greater efficiency and satisfaction.
Further links from the text above:
360 degree customer view: definition, examples and advantages
360 degree feedback: definition, examples & 3-step plan
360° learning environments - virtual teaching
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