The integration of 360° content opens up a wide range of opportunities for companies to differentiate themselves from the competition and create holistic customer experiences. More and more industries are recognising the value of immersive and interactive media that allow users to immerse themselves in products, services or processes. This form of presentation helps companies to increase their visibility, promote trust and inspire customers in the long term.
Why 360° content are crucial for modern companies
Companies set 360° content to offer potential customers a comprehensive perspective. In contrast to traditional two-dimensional media, they open up an all-round view that actively involves users in the presentation. In this way, the interior of properties can be explored in great detail, products can be viewed from almost any angle and production processes can be virtually reconstructed.
Enabling retail 360° content precise visualisation of product ranges, for example through interactive product views that can be rotated and zoomed according to customer requirements. In industry, virtual tours create transparency by making complex machines and work processes tangible. Educational institutions use virtual tours to present learning locations authentically and convey learning content in a fun way.
This immersive approach supports purchasing decisions, shortens communication channels and strengthens customer loyalty.
Practical examples from various industries for the use of 360° content
In the property sector 360° tours represent significant added value. They allow buyers and tenants to explore properties digitally - often before the first on-site viewing. This saves time and increases the quality of contacts with potential buyers.
BEST PRACTICE with one customer (name hidden due to NDA contract) A property company was able to significantly reduce its sales times by using 360° content. Prospective buyers used the virtual tours to make a more targeted selection, which made viewings more efficient and increased sales.
In the area of product presentation, 360° views offer e-commerce customers the opportunity to experience items in their entirety. Manufacturers of consumer goods, for example, present electronic devices or furniture in interactive product viewers. This not only increases trust, but also reduces the returns rate as shoppers order with clearer expectations.
BEST PRACTICE with one customer (name hidden due to NDA contract) A leading provider of high-quality office chairs used 360° product views to show potential customers the wide range of adjustment options and design variants. This led to an improved conversion rate and stronger customer loyalty.
In the education sector, immersive learning environments based on 360° technologies also help to make training and further education more vivid and interactive. Students and employees can explore rooms and processes independently, which intensifies the transfer of knowledge.
BEST PRACTICE with one customer (name hidden due to NDA contract) One university established virtual campus tours that gave prospective students and their families a realistic impression of buildings and learning locations - particularly helpful in times of limited attendance.
How companies with 360° content improve their marketing strategy
The potential of 360° content also lies in the emotional appeal and the increase in user interaction. In online communication in particular, virtual tours, 360° videos and interactive product views act like magnets that captivate interest. They also support search engine optimisation because visitors stay on pages longer and explore content more intensively.
Companies that are present at trade fairs or digital events, for example, use 360° videos to present their products and services in an exciting way. Frameworks such as virtual reality experiences at the trade fair stand create a lasting impression.
The important thing is, 360° content in a professional and target group-orientated way. Clear navigation, high-quality images and relevant content are crucial to ensure that users are not overwhelmed and have a positive experience. iROI coaching supports companies here with expertise in order to realise projects around 360° content successfully.
My analysis
To summarise, it can be seen that 360° content are among the most important tools for companies that want to increase their customer loyalty, transparency and reach. They support customers in their purchasing decisions and make complex information easy to grasp. The versatility of the fields of application, from property to retail, industry to education, is impressive.
Companies benefit in particular from customised and needs-based implementation. With professional support, such as iROI coaching, projects relating to 360° content effectively managed and optimally tailored to target groups.
Further links from the text above:
360 degree customer view: definition, examples and advantages
A virtual 360-degree tour for your company
What is a 360 degree video?
Examples of 3D and 360-degree product viewers
360 degree feedback: definition, examples & 3-step plan
5 examples of effective 360° video marketing
360 degree video agency | For every platform - VR Owl
The fascination of 360-degree images
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