In today's complex working world, managers are taking on increasing responsibility and have to master a wide range of challenges. 360° content plays a central role in this because it provides comprehensive insights into management work. They allow strengths and development potential to be recognised from numerous perspectives. This provides managers with impulses that can revolutionise their role and impact in the long term.
How 360° content opens up a new dimension of leadership
Traditional feedback mechanisms are often one-sided and only reflect individual perspectives. 360° content radically expands this view, as it includes various sources - superiors, colleagues, employees and external partners - in the assessment. This leads to a holistic picture of leadership competences and individual impact.
For example, by integrating this content, a medium-sized company was able to recognise that a technically competent manager had some catching up to do in terms of communication and appreciation. Based on these findings, targeted work was carried out in these areas, which improved both the working atmosphere and team performance.
Those responsible in the IT sector also report that 360° content helps to uncover blind spots that often remain hidden in hectic project work. The differentiated feedback allows personal and professional skills to be flexibly adapted and strengthened.
In the service sector, managers use 360° content to better assess the customer focus of their team and thus continuously improve service quality. These comprehensive insights are important building blocks for sustainable management development.
Practical implementation of 360° content - step by step
The introduction of 360° content requires careful planning and structured implementation. The process begins with the development of a questionnaire that asks about the most important competencies and behaviours. It is essential to customise the relevant dimensions of leadership to the individual company or industry.
The next step is to collect feedback from different perspectives. An example from the automotive industry shows how this has significantly strengthened acceptance and mutual trust within the team. Honest and diverse assessments enable managers to work specifically on their areas of development.
In the healthcare sector, such content often significantly improves self-reflection. Managers benefit from honest feedback that helps them to understand their own impact and systematically develop their competences.
Last but not least, 360° content provides retail managers with an objective assessment of their leadership skills. This helps them to perceive their leadership role more clearly and shape it in a targeted manner.
BEST PRACTICE with one customer (name hidden due to NDA contract)
The introduction of 360° content in a global IT company led to a significant improvement in internal communication and collaboration. The managers received differentiated feedback from various stakeholders, which they used to create specific development plans. Progress was measurable over several months and trust within the team increased sustainably.
The benefits of 360° content for leadership development
360° content promotes an open feedback culture in which criticism is seen as an opportunity for development. The integrative feedback ensures greater objectivity and helps to bring self-perception and the perception of others closer together. This enables managers to shape their role more consciously and adapt their management style flexibly.
In practice, many managers from consulting companies report that the merging of different perspectives results in a differentiated picture that would otherwise have remained hidden from them. This allows personal strengths to be better utilised and potential weaknesses to be systematically addressed.
Companies from the production sector use this content to make the development success of their managers measurable and comprehensible. Regular 360° processes thus support sustainable skills development and improve leadership quality in the long term.
Start-ups also benefit. The fast dynamics and flat hierarchies often make it difficult to obtain objective feedback. Nevertheless, 360° content makes it possible to comprehensively understand the effects of individual leadership behaviour and make targeted adjustments.
BEST PRACTICE with one customer (name hidden due to NDA contract)
A manager from an international production company reported that she received many new impulses with the help of 360° content. The differentiated feedback showed her specifically where her management style was losing its impact. With professional support, she was able to work on this in a targeted manner and strengthen the relationship with her team in the long term.
Tips for the successful use of 360° content
In order for 360° content to be effective, managers and companies should consider a few aspects. It is important to communicate the feedback process clearly in order to create acceptance. Feedback providers must be selected carefully to ensure authentic and diverse feedback.
In addition, professional support through coaching plays a decisive role. iROI coaching supports managers in reflecting on the impetus they receive and translating it into concrete development goals. The combination of professional expertise and methodological competence helps to strengthen the leadership role in a targeted manner.
In addition, the results should not only be documented, but also reviewed and adapted at regular intervals. In this way, leadership competences are constantly evolving and keep pace with the times.
BEST PRACTICE with one customer (name hidden due to NDA contract)
In a consulting firm, iROI Coaching supported the management level in the use of 360° content. Through structured development plans and regular reflection sessions, the managers were able to utilise their personal potential more effectively and improve communication within the team. The effectiveness of the coaching became visible through a follow-up survey.
My analysis
360° content supports managers in comprehensively understanding complex requirements and developing their impact profiles in a targeted manner. The holistic view reduces blind spots and makes strengths visible. Numerous examples from various industries show that the use of this content creates an open feedback culture that provides lasting impetus for personal and organisational development.
iROI coaching positions itself as a competent companion that effectively supports managers in the implementation of 360° content. The combination of professional feedback management and personal support creates a secure framework for successfully tackling change and actively shaping the leadership role.
Further links from the text above:
How 360° content can revolutionise your management work
360-degree feedback: definition, process & success factors
360-degree feedback: the all-round view for managers
360-degree feedback: definition, process & advantages
360 degree feedback: definition, process, info & tips
360 degree feedback: how it works
360-degree feedback at Kraus & Partner
360-degree feedback: definition, process, benefits & tips
360-degree feedback: definition, process and rules
360° feedback - Wikipedia
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