360° production opens up a wide range of opportunities for companies to present their brand messages in an outstanding way. This comprehensive technology can be used to create videos that literally put the viewer right in the middle of the action. This immersive experience supports effective communication and creates strong customer loyalty.
The importance of 360° production for modern companies
Compared to conventional video formats, 360° production offers a holistic all-round view. Companies in the travel industry, for example, use 360° videos to offer virtual tours of hotels or sights. This allows potential customers to select several perspectives themselves and feel directly addressed. 360° films are also popular in the automotive sector, for example for the interactive presentation of vehicles, where the user can explore every detail from all directions.
360° production is also becoming increasingly important in event management. For example, concerts and trade fairs can be filmed in such a way that remote viewers can follow the action from all sides. This enhances both the experience and the reach. So-called all-round videos therefore create a strong impression that is often lacking with traditional means.
Another example can be seen in the education sector: museums or science centres create 360° films that enable virtual excursions. Learners can navigate through exhibitions independently, which can increase understanding and motivation.
How a successful 360° production is created
Planning a 360° production is particularly challenging because the camera captures all perspectives simultaneously. This means that the entire set has to be carefully thought through and designed. For example, when filming catwalk presentations in the fashion industry, all the details around the models must be captured in the image without any distracting elements being visible.
A typical example from the property sector is the virtual house tour. Here, lighting and camera positions are crucial in order to present rooms in a natural and attractive way. Technical aspects such as the stitching of the individual images also need to be taken into account: The shots from several cameras are combined in post-production to create a seamless all-round image.
Careful coordination between location, team and technology is also essential in the event industry. This allows trade fair organisers to produce faithful and atmospheric 360° videos that can later be used effectively to invite potential customers virtually.
BEST PRACTICE with one customer (name hidden due to NDA contract) The project involved the complete 360° production of an international car manufacturer. The immersive video experience was used to digitally present new vehicle models worldwide. This gave the target group the opportunity to control both interior and exterior views in real time, which led to a significant increase in customer enquiries.
Technical requirements and realisation
Professional 360° productions require sophisticated technology such as special cameras with multiple lenses and powerful computer systems for stitching. This is the process of seamlessly combining the individual shots to create a uniform all-round image. Specific software is often used for post-processing, which enables colour adjustments, error corrections and the integration of soundtracks.
360° videos have become established in the advertising industry to bring products to life. For example, fashion houses use 360° productions to offer customers digital catwalk shows and detailed product views. The advantage lies in the immersive experience that cannot be achieved with conventional videos.
Companies also benefit from the high level of user interaction, as viewers can choose their own viewing angle. This often increases the time spent on the website and also improves search engine rankings.
360° production: iROI coaching as the ideal accompaniment
Many companies ask themselves how they can sensibly organise and successfully implement the complex process of 360° production. This is where iROI coaching can provide valuable impetus and professionally support the course of the project. The coaching provides support with strategic planning, the technical setup and the content of the videos. This not only addresses the right target groups, but also avoids technical stumbling blocks at an early stage.
Companies from the technology sector often report positive experiences with this support, especially when it comes to integrating innovative video formats into existing marketing strategies. In the culture and event industry, too, the support helps to develop immersive content in a customised and targeted manner.
BEST PRACTICE with one customer (name hidden due to NDA contract) A media company used iROI coaching for the conception and realisation of a 360° production series. Targeted support enabled technical challenges to be overcome efficiently. At the same time, strong narrative content was created that appealed to the target group emotionally and significantly improved brand loyalty.
My analysis
360° production is more than just a trend - it opens up a wide range of opportunities to reach audiences in a new, interactive way. Companies benefit from improved customer loyalty, longer dwell times and innovative forms of communication. Careful planning and the use of professional technology are essential for success. Support, for example through iROI coaching, can help to implement projects in a structured and targeted manner in order to realise the full benefits of 360° production. Such productions provide important impulses for acting more visibly and attractively in an increasingly visual world.
Further links from the text above:
360 video production: from planning to distribution
360-degree films explained simply: function and effect
For more information and if you have any questions, please contact Contact us or read more blog posts on the topic internet Return on Investment - Marketing here.
Deutsch 
English (UK)