More and more companies are turning to 360° video production to modernise their communication and inspire their target group in the long term. This innovative technology makes it possible to present products, services and working environments from all angles. 360° video production creates an immersive experience that puts classic videos in the shade. Many clients come to us because they want to strengthen their online presence and make their content more emotional. With a 360° video production, you can vividly convey complex content and deepen your customers' experience.
Why 360° video production is relevant today
The digital world is changing rapidly. Today's customers expect more than just classic videos. They want to experience, empathise and become active themselves. A 360° video production makes exactly that possible. It creates an immersive experience that increases attention and strengthens brand loyalty. Such videos are particularly successful in the property, tourism and education sectors. Companies use this technology to show products from all angles. They can offer virtual tours or visualise complex work processes.
Advantages for customer acquisition
With a 360° video production, you can bring potential customers directly into your world. Visitors get a realistic insight into your premises or products. This creates trust and transparency. Many companies report that requests for such a presentation have increased significantly. Customers feel better informed and are more motivated to get in touch. 360° video production is also a valuable tool for recruitment. Applicants can get an impression of the working environment and feel integrated more quickly.
Examples from practice
A medium-sized company wanted to make its production processes understandable for new employees. Together, we developed a concept for a 360° video production. The videos show the individual work steps from different angles. New employees can move freely around the virtual factory and explore the processes interactively. The feedback was consistently positive. The familiarisation period was significantly reduced and the employees felt more confident in handling the machines.
Another example is a property company that offers virtual tours of its properties. Interested parties can view the rooms from any perspective and get an authentic impression. This saves time and resources because personal viewings are no longer necessary for everyone. An educational institute also uses 360° video productions to bring historical scenes to life. Students can be transported back in time and view complex scientific processes from different angles.
360° video production for internal communication
360° video production also offers many advantages in the area of internal communication. Employees can practise dangerous or complex work processes in a safe environment. This increases safety and shortens the familiarisation period. 360° videos are ideal for onboarding processes. New employees gain a comprehensive insight into the corporate culture and working environment. The videos can also be used for training and development programmes. Participants are fully involved in the learning situation and remain motivated.
Practical tips for implementation
Plan your 360° video production carefully. Clearly define the content you want to convey. Choose the right locations and make sure you have good lighting. Use professional cameras and software to achieve a high-quality result. Integrate interactive elements such as hotspots or virtual tour guides to enrich the experience. Test the video before publication and collect feedback from test users.
My analysis
360° video production is a valuable tool for modernising your communication and inspiring your target group in the long term. It creates an immersive experience that puts classic videos in the shade. Many companies report positive effects on customer acquisition, employee loyalty and brand perception. With a 360° video production, you can convey complex content clearly and deepen the experience of your customers. iROI-Coaching accompanies you in 360° video production projects and supports you in realising your goals.
Further links from the text above:
Revolutionise your business with 360° video production
Film production & 360° video production | VR Video - Perscape
360-degree video production advantages - Filmproduktion feinfilm
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