More and more companies are discovering the possibilities of 360° video production. This technology is changing the way brands interact with their target groups. With a 360° video production, you can convey complex content clearly and deepen your customers' experience. The applications are diverse and range from virtual tours to innovative training courses.
Why 360° video production is relevant today
The digital world is changing rapidly. Today's customers expect more than just classic videos. They want to experience, empathise and become active themselves. A 360° video production makes exactly that possible. It creates an immersive experience that increases attention and strengthens the bond with the brand.
Companies use this technology to show products from all angles. They can offer virtual tours or visualise complex work processes. Such videos are particularly successful in the property, tourism and education sectors.
Many clients come to us because they want to modernise their communication. They want to appeal to their target group emotionally and at the same time convey information effectively. The 360° video production is a valuable tool for this.
Possible applications in practice
Property sector
Property companies use 360° video productions to offer virtual viewings. Prospective buyers can move freely around the flat or house. They get a realistic impression without having to be on site.
Another example is the presentation of construction projects. Investors can gain an overview of the construction progress and view details from all perspectives.
Such videos also help when letting commercial property. Companies can present their premises interactively and thus generate more interest.
Tourism and events
Tour operators use 360° video productions to bring holiday destinations to life. Visitors can be transported to exotic locations and get an idea of hotels, beaches and sights.
Museums and cultural institutions offer virtual tours. Visitors can explore exhibitions without being physically present. This is particularly interesting for international guests.
360° videos are also used at events such as trade fairs or concerts. Visitors experience the event from different angles and can remember it again later.
Education and internal communication
In education, 360° video productions enable immersive learning environments. Students can be transported into historical scenes or view complex scientific processes from different perspectives.
Companies use such videos for training. Employees can practise dangerous or complex work processes in a safe environment. This increases safety and shortens the familiarisation period.
360° videos are also ideal for onboarding processes. New employees are given a comprehensive insight into the corporate culture and working environment.
360° video production: How to get started successfully
Planning and concept
Before you start production, you should define a clear objective. What do you want to convey? Which target group should be addressed? A good concept is the basis for a successful project.
Think about which scenes and perspectives are important. Plan the shots carefully and take the technical requirements into account.
Use storyboards to visualise the process. This helps to structure the implementation and avoid misunderstandings.
Technology and realisation
For a 360° video production, you need special cameras that capture images from all directions. The recordings are then combined to create a seamless all-round video.
Pay attention to the quality of the images. High resolution and clear imagery are crucial for a convincing result.
In post-production, the individual shots are carefully edited together. The so-called „stitching“ is time-consuming, but important for a smooth experience.
iROI coaching: Support for 360° video production
Many companies ask us for support with 360° video production projects. We accompany you from brainstorming to realisation. Our expertise helps to clearly define goals and efficiently organise production.
We provide impetus for creative concepts and support in choosing the right technique. Clients often report that they gain more confidence and clarity through our support.
Our methods are practical and customised. We work closely with you to realise your vision.
BEST PRACTICE with one customer (name hidden due to NDA contract) A medium-sized company wanted to make its production processes understandable for new employees. Together, we developed a concept for a 360° video production. The videos show the individual work steps from different angles. New employees can move freely around the virtual factory and explore the processes interactively. The feedback was consistently positive. The familiarisation period was significantly reduced and the employees felt more confident in handling the machines.
My analysis
360° video production is a powerful tool for modern communication. It makes it possible to convey complex content in a vivid and emotional way. The possible applications are diverse and range from marketing and education to internal communication.
Anyone using 360° video production today is showing innovative strength and setting themselves apart from the competition. The technology is already widespread and will become even more important in the future.
With the right support and a well thought-out concept, implementation is a success. Companies that embark on this journey benefit from more attention, greater loyalty and more effective communication.
Further links from the text above:
360-degree videos and virtual reality
Film production specialist for 360-degree videos
360° video production for companies
360 degree video agency | For every platform - VR Owl
Film production & 360° video production | VR Video - Perscape
Wow effect: these are the best 360-degree videos
360-degree video production advantages - Filmproduktion feinfilm
5 examples of effective 360° video marketing
360-degree videos for companies: When the investment pays off
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