More and more companies are discovering the potential of 360° videos as a powerful tool to sustainably improve your corporate strategy. This interactive, immersive content offers completely new opportunities to actively involve customers, partners and employees in product worlds and company processes. They support 360° videos companies to create transparency and create experiences that often leave a profound impression.
The power of immersive content in everyday corporate life
Traditional videos or static presentations usually convey information in a one-dimensional way. 360° videos go beyond this by allowing viewers to look around freely in a digital space and thus actively explore what is happening. This not only attracts attention, but also creates a stronger emotional connection to the product or environment shown.
In industry, virtual tours allow potential customers and business partners to experience production facilities or newly developed systems up close and independent of location. Sales processes are accelerated because long journeys are no longer necessary and interested parties receive detailed insights in advance. This builds trust and supports the decision-making process.
Virtual viewings also significantly enhance the user experience in the property sector. Prospective buyers can browse properties at any time from the comfort of their own home - a clear advantage over traditional property brochures.
Certain retailers use 360° videos, to present products in detail and interactively. This gives customers a realistic feel for the product before they buy, which can have a positive impact on satisfaction and return rates.
BEST PRACTICE with one customer (name hidden due to NDA contract)
At a medium-sized mechanical engineering company, a 360° tour of the production hall was created to enable the sales department to demonstrate the production quality to interested parties worldwide. The tour also included interactive information points on individual machines, which customers frequently requested. Overall, this format shortened the quotation phase and increased confidence in the brand.
Strategic advantages through the use of 360° videos
Companies that 360° videos benefit in many ways at a strategic level. Firstly, they strengthen customer loyalty through the transparent and comprehensive presentation of their offer. An interactive medium attracts more attention and is remembered longer than traditional formats.
Added to this is the increase in reach through online platforms and social media. Search engines often recognise content with a high level of interactivity as more valuable, which leads to better visibility. Companies that focus on this format at an early stage also position themselves as innovative and future-orientated.
In the area of employer branding 360° videos also plays a central role. People interested in a career can get a virtual impression of workplaces, teams and the working atmosphere - an emotional stimulus that often motivates them to apply.
BEST PRACTICE with one customer (name hidden due to NDA contract)
A large logistics service provider used 360° videos specifically for its recruiting. Applicants were able to move interactively through the warehouse and gain insights into the day-to-day work of employees. As a result, the company recorded an increase in the quality of applicants and a longer time spent on the career pages.
Practical tips for successful implementation
So that 360° videos to be fully effective, companies should consider a few important aspects:
- Quality and professionalism: High-quality recording devices and well thought-out storytelling are essential. The user experience must not suffer due to technical deficiencies or confusing navigation.
- Audience guidance: Use visual cues or text overlays to draw attention to relevant details and avoid disorientation.
- Platform-compatible preparation: Videos should be played optimally on various end devices - from desktop to mobile phone or VR glasses - in order to appeal to the widest possible target group.
- Integration into the overall strategy: Use 360° content to complement other marketing measures, for example on social media, in newsletters or on your company website.
BEST PRACTICE with one customer (name hidden due to NDA contract)
An innovative medical technology start-up relied on 360° videos for product presentations at trade fairs and on its website. By integrating them into social media campaigns, the number of visitors increased significantly. The combination with explanatory info points also helped less technically savvy interested parties to better understand product functions.
How iROI coaching supports your projects with 360° videos
Many companies are experiencing the implementation of 360° videos challenges, for example in technical planning or media strategy integration. This is precisely where iROI coaching on. It supports your projects with expert knowledge and personalised advice. In this way, we support you in realising the full potential of your project and designing the right content in a targeted manner.
Whether it's finding the right partner for production, designing content in such a way that it captivates users in the long term, or ensuring technical realisation across all platforms - we have the right solution. iROI coaching is at your side with impulses and practical experience.
In this way, your investment in 360° videos not only realised to a high technical standard, but also effective for your corporate strategy in the long term.
My analysis
The use of 360° videos opens up a wide range of opportunities for companies. They encourage active discovery, increase emotional loyalty and enable a transparent presentation of products, locations or services. They also improve visibility in digital channels and position brands as innovative and modern.
Practical experience from various industries shows that this technology can accelerate sales and marketing processes as well as strengthen communication and recruiting measures in the long term. Targeted, professional implementation is crucial to ensure that 360° videos fully realise their added value. With the support of specialised advice, such as iROI coaching, strategic deployment is particularly successful.
Further links from the text above:
360° videos: Complete guide to immersive experiences
Making the invisible production visible: 360° tour in industrial marketing
Virtual reality in corporate communications
Convince visually: Why a 360° tour is indispensable in online marketing
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