In today's digital landscape, 360° videos are becoming increasingly important. They help decision-makers to successfully implement innovative projects and inspire their target groups in a completely new way. With the immersive and interactive character of 360° videos, the attention of viewers can be increased so that messages have a more lasting effect.
The versatile application possibilities of 360° videos
Decision-makers often use 360° videos to visualise complex content and convey emotions effectively. In the property sector, for example, virtual tours provide a realistic insight into properties without potential buyers having to be on site. This saves them time and enables them to make informed purchasing decisions.
Companies in the tourism sector also rely on 360° videos to impressively present travel destinations. Prospective travellers are whisked away to exotic locations and immerse themselves virtually before booking. This strengthens loyalty and arouses anticipation.
In education and industry, 360° videos are ideal for training and familiarisation. They show work processes from all perspectives and enable an active, self-determined learning experience. Many clients report that learning motivation and knowledge transfer are improved.
BEST PRACTICE with one customer (name hidden due to NDA contract)
A leading tourism company uses 360° videos to convey extraordinary experiences to potential travellers. Breathtaking footage of a dive was created, allowing viewers to look around freely and feel as if they were underwater themselves. This immersive presentation led to a measurable increase in booking enquiries.
How 360° videos accompany decision-making processes
Decision-makers integrate 360° videos into their communication strategies because they often provide impetus for new ideas and projects. The interactive nature encourages the viewer to explore. This promotes a deeper understanding and a stronger emotional connection to the product or service.
In industry, for example, 360° videos are used to make complex production processes transparent. This allows customers or business partners to experience the quality and production process up close, which creates trust and supports purchasing decisions.
Such videos also act as crowd pullers at trade fairs and events. Equipped with VR glasses, visitors experience innovative insights into companies and their services - a difference that many customers perceive as inspiration.
BEST PRACTICE with one customer (name hidden due to NDA contract)
A leading machine manufacturer had its production halls documented with 360° videos. Interested parties were able to move through the production area from the comfort of their office and call up specific information on individual machines. This transparency enabled the company to conclude contracts more frequently compared to traditional presentations.
Productive tips for the use of 360° videos
To fully utilise the potential of 360° videos, decision-makers should pay attention to the following points:
- Define clear objectives: What should be communicated or achieved?
- Integrate interactive elements, e.g. info points or explanatory texts.
- Ensure high-quality and smooth recordings so as not to spoil the experience.
- Select high-performance channels in a targeted manner - be it website, social media or trade fairs.
- Involve professional partners such as iROI-Coaching, who provide expert support for projects and assist with strategic planning.
These measures promote acceptance and ensure that 360° videos can have the desired effect.
BEST PRACTICE with one customer (name hidden due to NDA contract)
A medium-sized software company had an interactive 360° image film created. In addition to impressive interior shots, application examples were included to explain how the software works. The combination of emotional storytelling and technical information successfully guided the customer through the decision-making phase.
360° videos as the key to ground-breaking success
To summarise, 360° videos are a powerful medium for decision-makers who want to present their projects in a modern and appealing way. The immersive presentation not only promotes the understanding of complex topics, but also the emotional involvement of the target group.
Companies often report positive effects in terms of customer acquisition, employee communication and branding. Because such videos are versatile, they support many areas - from sales and marketing to internal training.
My analysis
The integration of 360° videos into communication strategies can effectively support decision-makers and provide impetus for ground-breaking success. The combination of technology, creativity and interactivity opens up completely new possibilities for bringing products and services to life. In doing so, it is helpful to rely on experienced consultants such as iROI-Coaching to maximise the benefits of this medium.
Further links from the text above:
Revolutionise your business with 360° video production
Film production specialist for 360-degree videos
360° video production for companies
Wow effect: these are the best 360-degree videos
360-degree film ▷ Real WOW experiences for your customers
How can 360° tours be used by companies?
360 VR Video | Virtual Reality For your company
360-degree video production advantages - Filmproduktion feinfilm
5 examples of effective 360° video marketing !
360-degree videos for companies: When the investment pays off ...
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