In today's management culture, innovative methods are part of the repertoire of effective leaders. In doing so 360° videos are becoming increasingly important because they can take leadership skills to a new level. This immersive technology helps managers to make complex processes transparent and inspire their teams even more. By using 360° videos, projects can be brought to life and communication can be sustainably improved.
How 360° videos broaden the perspective of managers
Today, leadership is no longer just about giving instructions. It is about actively communicating, developing a feel for details and integrating different perspectives. With 360° videos This works particularly well with videos because they allow users to look in all directions and thus familiarise themselves with different aspects of a situation. A practical example: managers use such videos to virtually walk through new production areas and obtain feedback from employees before structural changes are implemented. This significantly increases the acceptance of changes.
Companies are also increasingly relying on 360° videos in sales. Products or services can be presented interactively here. This gives customers a comprehensive impression and enables them to make a better decision, which often has a positive effect on sales. A head doctor at a clinic used 360° videos to train her team on the introduction of new medical equipment. The all-round visualisation helped to increase understanding of the functions and avoid potential sources of error.
Large companies are also using this technology to motivate employees. For example, a car manufacturer uses 360° videos to virtually accompany its employees through the individual production stages, which strengthens the sense of togetherness and supports the communication of values.
Practical examples: 360° videos as a source of inspiration for leadership
The practical use of 360° videos offers many advantages. Here are three examples:
- An IT company uses 360° videos to support projects. Managers accompany the teams in meetings live in the video and recognise all participants with their different perspectives.
- A personnel service provider implements 360° training sessions that allow managers to try out new communication strategies. This effectively improves teamwork.
- In the construction industry, 360° videos are used for occupational safety training. Employees experience potential hazards up close and internalise safety rules better.
BEST PRACTICE with one customer (name hidden due to NDA contract) An international consulting firm used 360° videos to visualise cultural change internally. The videos show corporate values and working methods simultaneously from multiple perspectives. As a result, employees feel more involved and managers receive valuable information for their further development.
The benefits for communication and team leadership
The effect of 360° videos is particularly evident where communication takes centre stage. Managers often report that such videos help to visualise complicated issues. This allows teams to immediately understand how individual parts of a project interact.
Another example comes from the education sector: teachers use 360° videos to convey training processes in a realistic way. This enables trainees to better understand and apply complex processes. This promotes both professional expertise and personal responsibility.
These videos also support feedback processes. This provides new impetus for management development, as it allows you to reflect on your own impact and compare it with your employees' impressions.
How iROI Coaching supports managers in projects with 360° videos
The introduction and use of 360° videos in corporate management poses challenges. That is why iROI coaching targeted support in order to maximise the benefits. The coaching supports the conception, production and implementation of the videos. Both technical and communicative aspects are taken into account.
Clients report that they gain confidence in dealing with the new technology through this support. Managers learn how to use 360° videos effectively to make decision-making processes more transparent and motivate their team better. This practice-orientated support contributes to the sustainable improvement of leadership skills.
Coaching sessions also help to develop customised formats that are precisely tailored to the needs of the organisation, such as interactive training sessions or virtual site visits.
My analysis
Numerous industries prove that 360° videos are a powerful tool for developing leadership skills. They open up new perspectives and promote dialogue at eye level. The ability to actively involve people and make complex content understandable is particularly important.
The combination of technological expertise and individualised coaching services, as with iROI coaching helps managers to fully utilise the potential of these new media. This enables them to shape their leadership role in line with the times and support their team in the long term.
With 360° videos not only bring new perspectives into the company, but also boost their own development. This effect accompanies many who follow this path in their day-to-day management work in the long term.
Further links from the text above:
How 360° videos are revolutionising your management strategy
Advantages and disadvantages of 360-degree feedback
Better learning with 360-degree training, videos and photos
Why 360-degree feedback is so important for managers
How 360° content can revolutionise your management work
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