More and more managers are discovering the potential of 360° videos to modernise their communication and bring projects to life. These innovative formats make it possible to convey complex content clearly and involve employees in an interactive way. 360° videos offer a new perspective on leadership and create emotional connections that traditional methods are often unable to achieve.
Why 360° videos are changing leadership
Managers are often faced with the challenge of communicating information in an understandable and motivating way. 360° videos support this by actively immersing the viewer in a situation. The viewer's own perspective determines what is seen. This promotes understanding and creates an emotional connection to the content.
One practical example is the use of 360° videos for virtual tours of new production facilities. Employees can gain an impression and give feedback before the conversion. 360° videos also help in sales to present new products in all their diversity. Customers get an all-round view, which often visibly boosts sales figures.
In the area of employee training, 360° videos are a valuable addition. New processes or safety instructions can be experienced immersively. The content is better remembered. Clients often report that such videos increase motivation to learn and make it easier to implement them in everyday life.
360° videos in practice: examples from the industry
In the automotive industry, companies use 360° videos to present new vehicles. Viewers can look at the vehicle from all sides and explore details. In the healthcare sector, 360° videos are used for training. Medical staff learn complex procedures by experiencing the situation from different angles.
In education, 360° videos support the learning of movement patterns. Sports teachers and trainers use these formats to demonstrate movement sequences. Learners can observe and imitate the movements from different perspectives.
In tourism, 360° videos offer virtual tours of hotels and attractions. Travellers can get an idea in advance and make a better decision.
360° videos as a tool for managers
Managers can use 360° videos to motivate and inspire their teams. The videos create a shared experience and strengthen cohesion. They are also suitable for communicating company values and visions.
One example is the use of 360° videos to introduce new ways of working. The videos show what the new processes look like in everyday life. Employees can experience and understand the changes.
In the area of employee retention, 360° videos help to convey the corporate culture. New employees gain an insight into the working environment and team dynamics.
Best practices for the use of 360° videos
Strategic planning is crucial for the success of 360° videos. The content should offer added value and support the objectives of leadership communication. The quality of the production is important to create a professional experience.
Visual and acoustic cues draw the viewer's attention and support exploration. The content should be optimised for different platforms in order to achieve a broad reach.
Monitoring engagement metrics helps to measure the success of 360° videos. Viewing time and interaction are important indicators.
BEST PRACTICE with one customer (name hidden due to NDA contract) and then the example with at least 50 words.
My analysis
360° videos offer managers new opportunities to modernise their communication and provide lively support for projects. They create emotional connections and support team cohesion. The use of 360° videos requires strategic planning and professional implementation. The benefits are manifold and range from improving employee loyalty to increasing sales figures.
Further links from the text above:
How 360° videos are revolutionising your management strategy
What are 360° videos? Complete guide to immersive content
360° videos for learning movement patterns
How 360-degree videos are changing our view of content
360-degree films explained simply: function and effect
360 degree videos explained by SUMAGO
360-degree video definition and description
360 degree tour: definition and simple explanation
This is what digital education with 360-degree videos looks like
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