360° videos: The underestimated secret of successful leaders

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Today's managers face a major challenge. They have to convey complex content in an understandable way. At the same time, teams need to be reached emotionally. This is precisely where 360° videos prove to be a powerful tool. These innovative formats allow viewers to decide for themselves which perspective they want to adopt. This creates a completely new form of communication. 360° videos offer far more than just a technical gimmick. They sustainably support modern management approaches. Many successful companies are already using this technology. But many leaders still underestimate its full potential.

Why 360° videos are so valuable for leadership

The classic PowerPoint presentation has had its day. Employees today expect more authenticity. They want to be able to put themselves in situations. 360° videos deliver exactly that. The technology enables immersive experiences that leave lasting impressions. [1]

One major advantage is active participation. Viewers are not passive consumers. They determine what they want to see with the direction of their gaze. This promotes engagement considerably. Attention naturally increases. At the same time, the ability to memorise is demonstrably improved. People retain information better that they have explored themselves.

360° videos create emotional connections on a whole new level. Traditional meetings, on the other hand, often seem distant. Immersive technology bridges this distance. Teams feel closer together. Trust in the manager grows. This effect is particularly evident in remote working environments.

Practical applications: 360° videos in practice

Virtual tours are one of the most popular applications. A company is planning to move into new office premises. Employees can explore the new premises in advance with a 360-degree video. They can see their future workplace from every perspective. This enables constructive feedback. Transparency promotes trust. People accept changes more easily if they understand them.

360° videos are also extremely effective in product presentations. Sales teams can present new products in all their diversity. Customers get an all-round view. They experience the product from all angles, so to speak. The sales potential increases measurably. [2]

Another important field of application is employee training. New processes or safety instructions can be experienced immersively through 360° videos. Participants can practise critical situations. They experience potential danger spots from a first-person perspective. This significantly increases motivation to learn. Clients often report that training content is more memorable. This facilitates practical implementation in everyday working life.

360° videos as a tool for cultural change and change management

Change processes in organisations are often not easy. Teams are sceptical. Resistance is completely normal. This is precisely where 360° videos can provide crucial support. They enable managers to bring their visions to life. Central corporate values can thus be communicated much more authentically. [1]

Imagine this: A company is undergoing an internal cultural change. New behaviours and values need to be anchored. A specially filmed 360-degree video shows these values in action. The video is used in workshops. Employees feel more connected. They don't just understand intellectually what is required. They experience it emotionally. That makes all the difference.

The managers themselves receive new impetus for their management style through such projects. They have to formulate their messages clearly and present them authentically. This forces them to reflect more deeply. As a result, change processes can be supported more constructively. Acceptance of necessary changes increases noticeably.

Examples from various industries

360° videos are fundamentally revolutionising training in the manufacturing industry. New machines or production processes can be trained immersively. Employees experience potential safety risks from their own perspective. Hazard awareness is automatically heightened. Accident rates are demonstrably reduced. The investment in such videos quickly pays for itself.

In the retail sector, progressive companies are using 360° videos for customer service training. Employees experience difficult customer interactions up close. They can practise reactions without „scaring off“ real customers. The quality of training improves considerably. At the same time, customer orientation increases significantly in practice.

In the service sector, especially in the financial sector, 360° videos help to convey complex content. Customer meetings can be simulated. Consultants practise their communication. They learn to recognise uncertainties and react appropriately. The quality of advice becomes more professional as a result.

BEST PRACTICE with one customer (name hidden due to NDA contract)A large logistics company used 360° videos to train new employees in warehouses. Instead of long induction days, new colleagues experienced the complex processes immersively. They navigated virtually through the warehouse and learnt all the important processes. The result: training time was reduced by 40 per cent. Error rates fell significantly. The opportunity to safely practise critical situations before they occurred in reality was particularly valuable. The self-confidence of new employees increased significantly. Staff turnover during the familiarisation phase fell considerably.

Rethinking leadership communication: 360° videos in leadership

Modern leadership communication requires new formats. 360° videos enable managers to motivate their teams in a completely new way. A shared experience is created. This is shared by the entire team. This strengthens cohesion. [2]

Consider the following situation: A new way of working is to be introduced. Instead of just talking about it, a 360-degree video shows what this new way of working looks like in practice. Employees can experience the changes. They understand what is changing not just in theory, but in practice. This makes change tangible and less threatening.

360° videos also support the further training of managers themselves. Various scenarios and challenges can be realistically simulated. Managers practise their reactions. They experience critical situations from a direct perspective. This promotes the development of genuine leadership qualities. The ability to act in complex situations is demonstrably improved. [1]

Personnel development through immersive technology

360° videos give personnel development a new quality. Training and further education programmes are made immersive. Participant engagement increases measurably. Content sticks much better. Training participants often report that they have engaged much more intensively with the content.

One major advantage is the safety of training. Critical situations can be practised without risking real consequences. Mistakes become learning moments. Employees can repeat reactions several times. Self-confidence grows. When real-life situations occur later, employees feel prepared.

360° videos also enable greater flexibility in training courses. Employees can train at any time. They can start when it suits their working day. This is particularly valuable for globally distributed teams. Everyone receives the same quality of training. Differences in implementation are reduced. The competence level becomes more consistent throughout the entire organisation.

Strategic planning and professional implementation

Success with 360° videos depends heavily on strategic planning. It is not enough to simply turn a camera round. There must be a clear objective. What exactly should be communicated? Who is the target group? [2]

Professional realisation is just as important. Amateurish videos look unprofessional. They can even have the opposite effect. High-quality productions, on the other hand, signal appreciation. They show that the organisation takes employees seriously. This strengthens loyalty.

A structured process is important. Firstly, the idea must be clearly conceptualised. Then comes the planning. Filming should be done professionally. Post-production is just as important as recording. Finally, distribution must be well thought out. What is the best way to reach the target group?

Transruption coaching: Professional support for 360° video projects

Companies come to us with various questions. How do we use this technology correctly? Where are the opportunities for our specific business? How do we actually implement 360° videos? Our job is to answer these questions. Transruption Coaching provides professional support to organisations in 360° video projects.

Clients often start with uncertainty. They don't know exactly what is technically possible. They are unsure whether the investment will pay off. This is exactly where our support comes in. We help to define clear goals. We identify the best use cases. We accompany the entire implementation process. From the initial idea to successful implementation.

BEST PRACTICE with one customer (name hidden due to NDA contract)A medium-sized company wanted to modernise its management communication. However, the management was sceptical about 360° videos. Too experimental, too expensive, was the initial opinion. Together with the management, we developed a small pilot project. This addressed a specific problem: the lack of acceptance of a new working method. Employees were able to experience this new method with a targeted 360-degree video. The feedback was overwhelming. Suddenly, management saw the real benefits. The pilot project developed into a comprehensive strategy. Today, this organisation regularly uses 360° videos for a wide variety of purposes. The effects are measurable: higher employee satisfaction, better acceptance of change and stronger emotional ties to the company.

Measurable results and ROI of 360° videos

A common argument against 360° videos is the cost factor. High-quality productions cost money. That is true. But what is the equivalent value?

The benefits are measurable. Employee loyalty is demonstrably improved. Staff turnover decreases. This saves considerable recruitment costs. Training times are shorter. This saves time and resources. Errors in critical areas are reduced. This avoids expensive mistakes. Sales figures increase because products are better understood. The ROI is positive in many cases.

Scalability is also a major advantage. A production costs once. It can then be used thousands of times. The ratio of investment to benefit becomes increasingly favourable the more people see the video. For global organisations, the investment often pays for itself very quickly.

Various metrics for measuring success

How do we measure the success of 360° videos in concrete terms? Several indicators are meaningful. The learning rates of the training content can be measured. Before and after comparisons show real improvements. Employee feedback is just as valuable. Direct questions about satisfaction and understanding provide important data.

Behavioural indicators are also relevant. Does better communication lead to better decisions? Do teams work better together? Has the error rate really fallen? These practical indicators show the real business benefits.