In today's world, leaders are looking for effective ways to better connect their teams and communicate complex content more clearly. 360° videos support this change by creating immersive experiences that are both emotionally engaging and attention-grabbing. Their integration into leadership processes opens up new perspectives and promotes intensive understanding in a variety of situations.
360° videos as an innovative tool for managers
Modern leadership requires flexible and empathetic means of communication. 360° videos allow viewers to choose their own focus and capture situations from multiple angles. This leads to deeper reflection and a stronger sense of involvement.
An example from the business world shows how companies can use 360° videos to bring values and leadership principles to life. A 360° video was used in an internal workshop to make the cultural change tangible. Employees reported that they were able to absorb the messages better because they were virtually in the middle of the action.
Virtual tours via 360° video also provide realistic insights into new work areas in production facilities. This helps managers to communicate changes transparently and involve employees at an early stage.
Last but not least, HR developers rely on 360° videos to optimise training courses. For example, the immersive format makes safety briefings more vivid. Participants often retain content better and are more motivated to learn because they are interactively involved.
BEST PRACTICE with one customer (name hidden due to NDA contract) A medium-sized company used 360° videos to realistically prepare managers for conflict situations in training sessions. The videos enabled participants to virtually go through various options for action. This immersive learning supported the development of social competence and decision-making skills in the long term.
Practical applications of 360° videos in management work
360° videos can be found in a variety of management contexts. For example, new employees can use virtual company tours to familiarise themselves with their working environment before they start work. This increases orientation and minimises uncertainty during onboarding.
The training programme uses simulated scenarios to strengthen managers. 360° recordings create realistic situations in which difficult conversations or crisis management can be rehearsed. The opportunity to change perspective yourself offers additional learning effects.
In addition, 360° videos support communication between large teams across locations. For example, project progress can be communicated through immersive updates, allowing everyone involved to develop a common understanding even though they are physically separated.
BEST PRACTICE with one customer (name hidden due to NDA contract) A global corporation used 360° videos to digitally present new production lines before completion. Managers used the videos to develop constructive feedback with employees and external partners and thus manage the rollout efficiently.
Impulses for leadership development and team culture
360° videos create space for a change of perspective - an important feature in leadership development. Immersive video content enables managers to better understand how their decisions affect the team. This promotes an empathetic leadership culture and respectful behaviour.
Teams benefit from such visualisations because the emotional bond with the company grows. Employees experience the mission and values of their employer directly and vividly - this supports motivation and cohesion.
In addition, 360° videos enable complex topics to be made tangible without the need for text-heavy explanations. In this way, strategic goals, innovation processes or change projects can be clearly explained and better internalised.
BEST PRACTICE with one customer (name hidden due to NDA contract) In a medium-sized company, 360° videos were used to illustrate the introduction of new working methods. Employees were able to experience virtually how modern project management tools are used. The feedback showed that this reduced fears of change and increased acceptance.
My analysis
360° videos support managers in making communication lively and transparent. They offer a wide range of possibilities, from onboarding and training to change management. In this way, they support managers in developing an open, empathetic working culture.
The wide range of applications and the powerful experience provided by immersive perspectives make 360° videos a valuable tool for modern management work, which is increasingly focussing on motivation and participation.
iROI-Coaching provides professional support for 360° video projects so that companies can successfully utilise these opportunities.
Further links from the text above:
How 360° videos are revolutionising your management strategy [1]
Videos take your leadership skills to a new level [2]
Virtual factory tour | 360panotour.de [3]
360° Training | 360° Videos, VR Tours, Tours [4]
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