The rapid development of digital media is leading to ever new possibilities for communication and interaction. The technology of 360° videos is becoming increasingly important and offers innovative opportunities for managers in dynamic project environments. This immersive form of visual experience opens up unique perspectives that can support and further develop traditional management approaches.
The complexity of 360° videos as a management tool
360° videos are characterised by the fact that they allow an all-round view. The viewer can actively change the viewing direction and thus move freely within the film. In management work, this means that project participants can examine virtual spaces and better understand complex relationships.
For example, managers in the property industry use 360° videos to clearly present construction projects. Once visualised, external partners, such as investors or authorities, can also view the property from all perspectives and ask specific questions. This creates a transparent basis for communication and promotes coordination processes.
The application in the automotive industry is similar: engineers and managers use 360° videos to virtually inspect vehicle prototypes. This allows defects and optimisation potential to be identified more quickly, which shortens development cycles. This allows resources to be coordinated more efficiently.
360° videos also help with planning in event management. The location can be experienced virtually in order to guarantee the optimal design of stage sets, audience capacity and safety measures. As a result, decisions are made in a more informed and participatory manner.
Practical tips for the use of 360° videos in day-to-day management
The use of 360° videos requires a little technical expertise, but the investment is worth it. You can start by realising small projects with consumer cameras such as the Insta360 One X2. These devices are user-friendly and already offer an appealing image quality.
When filming, it is advisable to clearly define the central action level - for example, where the camera is located in the action. This prevents viewers from becoming disorientated. Managers can also emphasise the most important visual axes to draw attention.
Post-processing with software that compiles the material and creates interfaces for interactive navigation is just as useful. This creates a platform on which teams can walk through virtual scenarios together. This supports decision-making processes, even if participants are physically separated.
The harmonisation of standards for quality and user-friendliness helps to increase acceptance among employees. iROI coaching provides companies with targeted support for projects relating to 360° videos and offers valuable impulses for successful use.
BEST PRACTICE with one customer (name hidden due to NDA contract)
In a medium-sized construction company, a complex infrastructure project was realised from the very beginning with numerous 360° videos accompanied. In addition to traditional plans, the project managers were also able to provide virtual tours for everyone involved. This led to a significant shortening of the coordination phase and greater satisfaction among all partners, as misunderstandings were recognised and eliminated at an early stage.
Innovative management methods thanks to immersive technology
The interactive nature of 360° videos offers managers new ways to impart knowledge and organise decisions in a participatory manner. Workshops or training sessions can be enriched with realistic digital environments. For example, virtual wards are being created in the healthcare sector to safely test new processes.
In the area of personnel development, companies use 360° videos to simulate leadership situations. This allows employees to experience and reflect on real leadership challenges. A differentiated view of the situation promotes problem-solving skills and supports individual learning processes.
The customer service area also benefits from 360° videos: Product demonstrations are designed to be immersive so that customers understand the product range from all angles. This builds trust and makes purchasing decisions easier.
BEST PRACTICE with one customer (name hidden due to NDA contract)
A technology company integrated 360° videos in its management training programmes. By simulating real meetings in a virtual conference room, leadership skills could be trained in a more targeted manner. Feedback showed that the participants found the immersive learning experience very supportive and often adopted it in their daily practice.
How 360° videos accompany the change in management culture
In an increasingly digitalised world of work, the demands on leadership are also changing. Values such as transparency, collaboration and flexibility are becoming increasingly important. 360° videos help to make these aspects tangible and actively shape change.
In the media industry, editorial teams are relying on immersive productions to develop new formats. Managers are using this opportunity to organise creative processes more openly and network the team more closely.
Start-ups also benefit from the rapid realisation of innovations through direct virtual communication via 360° video. This allows projects to be managed agilely and market changes to be addressed quickly.
The ability to move between different perspectives helps managers to act more empathetically and resolve conflicts constructively. This promotes a healthy working atmosphere and sustainably successful structures.
BEST PRACTICE with one customer (name hidden due to NDA contract)
An IT service provider implemented 360° videos, to improve internal communication between distributed teams. Using virtual meeting rooms in a 360-degree format, managers were able to maintain an overview without being physically present. The result was demonstrably more effective collaboration, even in complex projects with high flexibility requirements.
My analysis
360° videos not only expand the spectrum of visual representation, but also offer managers effective methods to promote communication and collaboration. This technology raises awareness of different perspectives and strengthens dialogue at all levels. Entrepreneurs who use such innovative media not only organise projects more efficiently, but also actively support the transformation of their management culture.
iROI-Coaching supports the integration of 360° videos in customised solutions. In this way, processes can be made more transparent and leadership skills can be developed sustainably. In times of constant change, 360° videos provide valuable impulses that accompany leadership and cooperation in a contemporary way.
Further links from the text above:
360-degree video definition and description - The Spatial Studio
360° Video Definition - Augmented Reality Glossary
What is and what is not 360° video - Frontiers in Education
What is 360 Video? How to Create An Immersive Experience - StudioBinder
What Is 360 Video and How It Works - Lumen and Forge
The Now: What is 360 Video? - GCFGlobal
Making learning more efficient with 360° Video - Media & Learning
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