360° videos open up completely new possibilities in the design of modern management strategies. This innovative medium supports managers in communicating complex content in a clear way and involving employees in an interactive manner. By using 360° videos, managers can show their teams new perspectives, provide lively support for projects and strengthen team spirit.
How 360° videos are changing the leadership experience
Managers are often faced with the challenge of communicating information in an understandable and motivating way. 360° videos offer a decisive advantage here, as they allow viewers to actively immerse themselves in a situation and decide for themselves where their gaze is directed. This not only promotes understanding, but also an emotional connection to the content.
One example from the corporate world is the use of 360° videos for virtual tours of new production facilities or office spaces. Employees can get an idea of what the new premises will look like and give feedback before the renovation work begins, which supports the change process. Sales teams also use 360° videos to present new products in all their diversity and give customers an all-round view, which often visibly boosts sales figures.
360° videos are also a valuable addition to employee training programmes. New processes or safety instructions can be experienced immersively, making the content easier to remember. Clients often report that such videos increase motivation to learn and make it easier to implement them in everyday life.
BEST PRACTICE a customer (name hidden due to NDA contract)
BEST PRACTICE for a customer we helped to accompany the internal cultural change with a 360° video. The video visualises important values and working methods and is used as a common point of reference in workshops. As a result, the teams feel more connected to each other and the managers receive valuable input for their management.
360° videos to support change management processes
Changes in companies often require intensive communication and a shared understanding. 360° videos are ideal for making change transparent and reducing uncertainty.
One practical example is the introduction of new technologies: Leading companies are creating 360° videos that show the use and benefits of new systems from different angles. This allows employees to explore the project at their own pace and better discuss questions within the team.
For example, hotels use 360° videos to visualise their entire service chain - from reception to cleaning. This creates an understanding of the processes and promotes the commitment of all departments, which has a positive effect on the management level.
Similarly, educational institutions use 360° videos to bring new teaching concepts to life. Teachers can reflect on and develop their teaching strategies together, allowing the management of the institutions to successfully steer the changes.
BEST PRACTICE a customer (name hidden due to NDA contract)
BEST PRACTICE for a customer We supported the introduction of a digital learning system with a 360° video showing all user roles. The video facilitated acceptance of the new technology and helped managers to actively and empathetically shape the process.
Practical tips for integrating 360° videos into your guided tour
For 360° videos to be fully effective, they should be strategically planned and used sensibly. Here are some recommendations for managers:
- Choose scenarios where an all-round view really offers added value, such as complex processes or spatial changes.
- Integrate interactive elements such as info spots to emphasise important details and encourage questions.
- Use the videos in a workshop or feedback context so that team members can share their impressions.
- Enable access on different end devices to ensure broad utilisation.
- Use 360° videos specifically to support emotional or sensitive topics in order to promote empathy and understanding.
In sectors such as tourism or property, 360° videos show how customers can be given a comprehensive impression. There, virtual tours offer a real competitive advantage. Such examples can also be transferred to internal management tasks by allowing managers to „take their teams with them“ virtually and communicate more transparently.
BEST PRACTICE a customer (name hidden due to NDA contract)
BEST PRACTICE for a customer we supported the creation of a 360° video for the sales department. The interactive tour shows product benefits and possible applications in a practical way. Managers use this film for training and as an argumentation aid in discussions with customers.
My analysis
360° videos offer managers valuable impetus to modernise their strategy communication and provide lively support for projects. With their immersive character, they support the understanding of complex topics and strengthen the emotional connection within the team. Clients often report that 360° videos open up new approaches to employees and customers, which sustainably supports the effectiveness of leadership. In a world that is increasingly focussing on interactive and transparent communication, 360° videos can therefore be a crucial component of modern leadership.
Further links from the text above:
Virtual tour with 360-degree panoramic videos
Wow effect: these are the best 360-degree videos
360-degree videos - comprehensive perspectives at a glance
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