In today's dynamic working world, 360° videos open up new perspectives for shaping leadership in an innovative way. The integration of this technology enables organisations to strengthen emotional connections and reach teams in a whole new way. 360° videos offer leaders the potential to make communication more vivid and tangible, which can create a real competitive advantage.
360° videos as the key to modern management culture
Today, leadership means more than just conveying factual information. Teams want authenticity and the opportunity to get emotionally involved. 360° videos support precisely this need. They allow employees to immerse themselves in situations and freely choose their point of view. Unlike rigid presentations, they promote an immersive experience that creates trust and closeness. Particularly in virtual collaboration, for example in home office settings, 360° videos reduce distance and enable lively encounters.
In the healthcare sector, managers use such videos to visualise complex processes. Doctors and carers receive training that appeals to them emotionally and prepares them in a practical way. In the automotive industry, 360° videos help to communicate new technologies and production processes. This enables the team to recognise potential sources of error at an early stage. Teachers also use this technology in the education sector to convey learning content in a more vivid and sustainable way.
BEST PRACTICE with one customer (name hidden due to NDA contract) A large industrial company used iROI coaching to support the introduction of 360° videos for employee training. The team began to experience safety processes from their own perspective - which led to a measurable reduction in accidents and at the same time strengthened loyalty to the company.
How 360° videos support managers with projects
Managers are constantly faced with the challenge of managing change and keeping teams on board. In this context, 360° videos can serve as an effective tool for communicating projects interactively and transparently. They are suitable for virtual tours of new business premises or for demonstrating innovation processes. This makes it easier for those involved to understand the background and contribute their own ideas.
In the property sector, 360° videos show potential customers properties in great detail and realistically. This significantly supports sales processes. In retail, managers benefit from the opportunity to train employees or strategically present locations through virtual shop tours. And in event management, 360° videos create the feeling of being there live, which enhances the quality of the experience.
BEST PRACTICE with one customer (name hidden due to NDA contract) A medium-sized retail company used iROI coaching to present new branch locations virtually with 360° videos. Employees were able to discover the spatial conditions in advance and prepare for new processes, which made familiarisation much easier.
Practical tips for implementing 360° videos in your company
The selection of suitable content is crucial for successful integration. Instead of conveying all the details one-dimensionally, the focus should be on experiences that appeal emotionally. Combine the videos with short explanatory info points or interactive elements to increase the learning success.
Another important aspect is the technical realisation. High-quality cameras and professional post-production ensure image quality that will inspire your employees. Also ensure compatibility with various end devices, especially mobile devices and VR glasses, to offer maximum flexibility.
Finally, it is advisable to prepare your managers specifically for working with 360° videos. Coaching programmes such as iROI coaching support you in optimally integrating the new technology into your leadership strategies and promoting individual strengths.
BEST PRACTICE with one customer (name hidden due to NDA contract) An international service provider integrated iROI coaching into the process of introducing 360° videos into management communication. The managers received methodologically sound support, making the team more motivated and the project work more efficient.
360° videos: Your competitive edge
Companies that use 360° videos report measurable benefits. Employees feel more engaged and understand complex content more quickly. This increases employee loyalty and reduces staff turnover. Training times are also shortened because the immersive presentation makes content clearer. Successful sales teams use 360° videos to present products vividly and involve customers emotionally. This often results in higher closing rates and more satisfied customers.
Despite higher initial investments, 360° videos are characterised by a long-term positive return on investment. Leadership becomes more sustainable and teams work with greater commitment. In times of increasing digitalisation and distance, these benefits are particularly valuable.
My analysis
360° videos are far more than just a technical gimmick. They open up new ways of bringing leadership to life and involving teams on an emotional level. The many possible applications range from training and project communication to customer acquisition. Companies that integrate this technology benefit from increased efficiency and stronger employee loyalty. iROI coaching offers effective support for using 360° videos professionally and effectively. Investing in this modern form of communication supports managers who want to actively shape digital change.
Further links from the text above:
360-degree videos: The underestimated secret of successful leaders
Virtual leadership - not just for managers
The benefits of a 360° leadership programme (video)
360° panorama, video, tour & photo for your website
Virtual tour, 360° video & virtual reality
360-degree videos for companies: When the investment pays off
This is what digital education with 360-degree videos looks like
Using 360-degree film for corporate communications?
Better learning with 360-degree training, videos and photos
Advantages of immersive 360 videos
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