How 360° content can revolutionise your management work

In today's dynamic working world, managers are required more than ever to continuously reflect on and develop their own behaviour and impact. In this context, 360° content is becoming increasingly important as it enables a holistic view of the strengths and development areas of leaders. These comprehensive feedback mechanisms offer companies and managers valuable impetus to make leadership work more effective and authentic.

How 360° content opens up new perspectives in management work

360° content integrates feedback from different perspectives - from employees, colleagues, line managers and sometimes external partners. This diversity of perspectives provides a differentiated picture of individual leadership competences and reveals not only successes but also blind spots. Personnel development is thus placed on a data-based and at the same time humanly comprehensible foundation.

One medium-sized company, for example, used 360° content to support a manager who was very competent professionally but showed potential in terms of communication and appreciation. The differentiated feedback enabled targeted development measures that significantly improved teamwork.

Another major advantage is that this method promotes an open feedback culture. Employees feel that their views are taken seriously because they are taken into account, and managers gain acceptance and trust - an important prerequisite for constructive collaboration and sustainable motivation.

Practical implementation of 360° content in day-to-day management

The implementation of 360° content usually takes place in several steps. First of all, specific questionnaires are created that ask about relevant leadership skills such as communication, conflict resolution or employee empowerment. The feedback is collected anonymously from the various perspectives and then analysed.

In one company, the introduction of 360° content led to a manager discovering her blind spots and taking measures to adapt her management style to the needs of her team. The open feedback in particular strengthened mutual understanding and significantly improved team dynamics.

A third example shows how 360° content was used in a corporate group to measure development progress following management training. Regular feedback rounds enabled the training content to be specifically tailored to the individual challenges of the managers, making it more effective.

BEST PRACTICE with one customer (name hidden due to NDA contract)

BEST PRACTICE with one customer (name hidden due to NDA contract) The 360° content was used in a targeted manner to support management work in the digital transformation process. Managers received continuous feedback from various internal and external sources, which promoted an agile and trusting management culture. The results helped to recognise individual strengths and build on them in a targeted manner, which sustainably improved employee retention and performance.

Advantages and benefits of 360° content for managers

360° content offers more than just a snapshot of leadership competences. They are a valuable management tool for personal and organisational development. The most important advantages are

• Holistic view of the leadership effect through different feedback providers
• Identification of blind spots by comparing self-image and external image
• Promotion of an open and appreciative feedback culture within the company
• Support for sustainable personnel development and targeted further training

A practical example from the automotive industry showed how a manager used 360° content to increase her communication skills and improve collaboration with international teams. Similar reports come from the IT sector, where managers learnt to better empower their employees and recognise and resolve team conflicts at an early stage thanks to the comprehensive feedback.

BEST PRACTICE with one customer (name hidden due to NDA contract)

BEST PRACTICE with one customer (name hidden due to NDA contract) In a global tech company, 360° content was used to provide targeted support for junior managers. Insider feedback from the various locations made it possible to create individual development plans. The open and honest feedback not only improved the quality of leadership, but also significantly improved communication between the teams.

Recommendations for the successful use of 360° content

In order for 360° content to be fully effective, companies should bear a few points in mind:

• Clear objective: Explain to those involved why the feedback is being collected and how it will be used.
• Ensure anonymity: Ensure confidential feedback so that openness is encouraged.
• Professional support: Support managers with coaching in order to implement the findings in a targeted manner.
• Ensure regularity: Integrate 360° content as an integral part of personnel development.

In the energy industry, for example, many managers report that the accompanying reflection and targeted development based on the 360° content helps them to better manage complex change processes. There is also frequent evidence from the communications industry that the extended insights into leadership effects increase team satisfaction and promote adaptability.

BEST PRACTICE with one customer (name hidden due to NDA contract)

BEST PRACTICE with one customer (name hidden due to NDA contract) 360° content was introduced as part of a leadership programme at a large media agency. The managers received customised feedback that enabled them to take concrete action steps in their day-to-day work. The open feedback culture led to improved collaboration, more trust and increased innovative strength in the team.

My analysis

360° content supports managers in understanding their role holistically and developing it further in a targeted manner. The diverse feedback creates a realistic picture that can expand and deepen pure individual feedback. The method promotes transparency, trust and a constructive feedback culture, which are essential for modern leadership. Companies that use 360° content systematically and support their managers professionally benefit from a sustainable increase in productivity and stronger teamwork.

Further links from the text above:

[1] 360-degree feedback: definition, process, success factors and quality
[2] How 360° content can revolutionise your management work
[3] 360-degree feedback: the all-round view for managers
[4] 360-degree feedback: definition, method and advantages
[5] What is 360-degree feedback? A definition

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