The 360° video production opens up completely new ways for managers to improve their communication and leadership skills. Immersive and interactive experiences make it possible to convey content authentically and motivate teams in an innovative way. This gives managers valuable impetus for modern and effective leadership.
How 360° video production is reshaping leadership
Modern leadership means going beyond simply passing on information and activating emotions and commitment. The 360° video production effective. The all-round view allows viewers to decide for themselves which aspect of a scene they want to focus on. This promotes understanding and creates an emotional connection.
Virtual tours of company sites are a typical example. Employees experience planned changes before they take place and can therefore provide targeted feedback. This increases acceptance and openness. Such videos also help sales teams to present products comprehensively and inform customers in an inspiring way.
360° videos also prove to be valuable in training courses. Safety instructions or new work processes can be repeated immersively, which contributes to better absorption and subsequent implementation. Many report that this new form of learning increases motivation.
BEST PRACTICE with a customer (name hidden due to NDA contract): With a specially produced 360° video, we were able to create a comprehensive insight into the corporate philosophy. This video accompanies managers and employees in workshops and thus creates a stronger connection to the company's mission statement and goals.
Concrete fields of application for 360° video production in management
The possible applications for the 360° video production are diverse and practical. Managers encounter situations every day in which the medium can help:
1. Employee integration during change: Virtual tours make it possible to experience a remodelling, the redesign of a workplace or a new departmental structure. Employees actively participate and provide constructive feedback.
2. Product presentation and sales: Sales teams use 360° videos to offer potential customers an emotional, holistic product experience. This increases the power of persuasion and ultimately the closing rate.
3. Training and further education: Managers increase the effectiveness of their training by using immersive videos. These improve memory and encourage employees to learn independently and ask questions.
BEST PRACTICE with a customer (name hidden due to NDA contract): An international corporation integrated 360° videos into its onboarding programme. New managers were able to immerse themselves virtually in all areas of the company - this ensured a faster arrival and a better understanding of the corporate culture.
The role of 360° videos in leadership development
The development of leadership skills also benefits from the innovative possibilities offered by the 360° video production. Individual self-coaching and interactive training courses become more effective when managers can experience virtual scenarios in a realistic way.
For example, digital platforms with 360° videos offer simulations of difficult dialogue situations or change management processes. Managers can practise different strategies without risk and experience their effects directly.
The advantage of this is that the immersive format not only promotes cognitive learning, but also emotional intelligence and empathy. The combination of action and reflection makes managers more confident and present overall.
BEST PRACTICE with a customer (name hidden due to NDA contract): A customised 360° training course significantly improved the conflict management skills of a management team. The participants reported a better perception of their own role and a more confident way of dealing with difficult situations.
Practical tips for integrating 360° video production into everyday management work
To maximise the added value of the 360° video production effectively, managers should consider a few aspects:
- Start with clearly defined goals: Do you want to improve communication, accompany changes or support further training?
- Choose high-quality technology and professional production so that the experience is authentic and convincing.
- Actively involve your teams, for example by organising feedback sessions after the video to promote the transfer to everyday life.
- Use 360° videos as an integral part of workshops, meetings or eLearning programmes to create continuity.
- Rely on support from experts such as iROI-Coaching, who can help you with the implementation and targeted use of 360° videos.
My analysis
The 360° video production is a promising tool for strengthening leadership skills in companies. It supports modern managers in making complex content easier to understand and fostering emotional bonds within the team. With a wide range of possible applications - from virtual tours to interactive training sessions - it provides concrete impetus for everyday management.
The immersive format creates unique experiences that make both learning and collaboration more sustainable. The integration into a wide variety of projects and training programmes impressively demonstrates how 360° videos can change the world of leadership. At the same time, targeted support from experts is recommended in order to optimally utilise potential.
Further links from the text above:
[1] How 360° videos are revolutionising your management strategy
[6] How 360° videos take your leadership to the next level
[9] Revolutionise your business with 360° video production
[7] Why 360-degree feedback is so important for managers
[2] (Self-)coaching for managers in VR (360)
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