360° video creation is changing the way managers and companies communicate their messages. With this technology, you can provide authentic insights into your team, your values and your working environment. 360° video creation enables an immersive experience that goes far beyond traditional videos. Many clients are looking for ways to make their brand more human and tangible. 360° video creation is an ideal solution for this.
Why create 360° videos for leadership marketing?
Leadership marketing is about building trust and creating strong identification. With 360° video creation, you can bring your vision, your culture and your personality directly to life. Viewers feel as if they are there in person. This creates closeness and authenticity.
Example: A CEO gives a 360° video tour of his own company. Viewers can see the working atmosphere, talk to employees and experience the values up close. Another example is a management workshop presented as a virtual tour. A manager showing a day in the life also benefits from 360° video production.
Practical fields of application
Virtual tours for teams and culture
Many companies use 360° video creation to integrate new employees. This allows them to gain an impression of the working environment in advance. One example is a virtual tour of an office building. Viewers can see the workstations, the break rooms and the team culture. It is also possible to take a look at the workshop or production area.
Another example is a tour of a research laboratory. Viewers can experience how innovations are created. A look behind the scenes of an event or conference is also possible with 360° video production.
Storytelling with managers
Managers can tell their story with 360° video creation. They show how they came to their role and what values they represent. One example is a video that shows the career of a manager. Viewers experience stages of his life and career.
Another example is a video showing a typical working day. Viewers can see how decisions are made and how challenges are dealt with. A video that shows how crises are handled can also be very impressive.
Interactive training courses and workshops
360° video creation is also suitable for training courses and workshops. Managers can use it to communicate their methods and approaches. One example is a team-building workshop. Viewers experience the exercises and learn how to apply them.
Another example is conflict resolution training. Viewers can see how difficult conversations are conducted. A workshop on communication can also be made very vivid with 360° video production.
360° video creation: best practices from the field
360° video production requires clear planning and a good concept. It is important to know the target group and define the message. The recording should be authentic and professional. Post-production is crucial for the quality.
One example is a company that offers a virtual tour of its production facility. Viewers experience how products are made and what standards apply. Another example is a management event that is documented as a 360° video. Viewers experience the atmosphere and content up close.
A third example is a training programme for managers. The content is presented as a 360° video. The participants experience the exercises and learn how to apply them.
BEST PRACTICE with one customer (name hidden due to NDA contract) A medium-sized company wanted to make its managers more visible. A virtual tour of the company was created using 360° video production. The managers gave personal tours of the departments and talked about their experiences. Viewers were able to move freely around the environment and interact with the employees. The result was a significant increase in identification and trust.
My analysis
360° video creation is a powerful tool for leadership marketing. It enables authentic and immersive experiences that create trust and identification. The fields of application are diverse and range from virtual tours and storytelling to interactive training courses. 360° video creation supports managers in communicating their messages effectively.
Further links from the text above:
360 degree video - definition, explanation and tips
360-degree video definition and description
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