360° video production has established itself as an innovative medium that can revolutionise your leadership role in numerous areas. It manages to convey content in a unique way, focussing on interactivity and emotional closeness. This technology therefore offers new opportunities to connect and involve employees, customers and partners more closely.
360° video production as a tool for modern management communication
In today's digitalised working world, many managers expect their messages to be not only understood, but also experienced. The 360° video production supports precisely this requirement by showing complex interrelationships from all perspectives. For example, when new work processes are introduced, not only is a simple overview provided, but employees can actively choose their own perspective in the video and take a closer look at details.
Many companies are already using this format for training: one international IT company uses 360° videos to teach new security protocols in an interactive way. This reduces error rates and significantly increases employee awareness. Equally successful are applications in manufacturing, where employees can familiarise themselves with complex machines from an all-round perspective and understand maintenance processes more precisely.
A third example is the use in management training courses, where specific dialogue situations are staged as a 360° experience. Managers often report that this immersive form strengthens empathy and makes it easier to deal with difficult topics.
Best practice: 360° video production in practice
BEST PRACTICE with one customer (name hidden due to NDA contract) A medium-sized mechanical engineering company integrated 360° videos into its training process for new employees. Feedback showed that learners developed a better understanding of production processes through the 360° experience and felt more confident in handling complex machines. The flexible use on mobile devices also supported self-determined learning.
BEST PRACTICE with one customer (name hidden due to NDA contract) A large property company used 360° videos to offer prospective customers virtual tours of recently renovated properties. The interactive presentation increased the quality of customer enquiries and ensured faster decision-making.
BEST PRACTICE with one customer (name hidden due to NDA contract) An education provider used 360° production for virtual classrooms in which teachers could try out didactic methods from different perspectives. This led to a noticeable increase in the pedagogical quality and self-confidence of the teachers.
Tips for successful implementation
For a successful 360° video production, you should focus on authenticity. It is important that locations are prepared realistically and carefully. The integration of explanatory graphics and narrators also creates orientation within the 360° video.
A clear storyboard that takes both the dramaturgical and technical aspects into account is also recommended. For complex scenes, for example, the paths and viewing directions can be planned in advance so that viewers don't miss any important details while watching.
The use of 360° videos in the coaching process can also be a great support. As iROI coaches, we support project managers during the design, implementation and follow-up phases in order to maximise the benefits of the new technology.
How 360° video production creates new perspectives
One of the greatest strengths of this technology is the ability to be „in the middle of the action“ and to decide for yourself where your gaze falls. Through this active approach, viewers are more involved and perceive information on a deeper level.
For managers, this also means that the usual „one-way communication“ is replaced. Instead, a dialogue-like experience is created that increases identification with goals and measures. Companies from the tourism, property and education sectors regularly report how interactive 360° formats improve customer loyalty.
At trade fairs and events in particular, many companies now rely on 360° videos to provide potential customers with comprehensive insights. For example, interested parties can visit an exhibition stand virtually and familiarise themselves with products without having to be physically on site.
My analysis
360° video production has the potential to sustainably strengthen your leadership role and redesign processes. Interactive experiences create stronger emotions and deeper understanding that traditional media formats struggle to achieve. Companies from a wide range of industries are already benefiting from this innovative medium. The accompanying support provided by iROI coaching helps to overcome challenges and maximise individual benefits.
Further links from the text above:
Revolutionise your business with 360° video production
The art of storytelling with 360-degree videos
How 360-degree videos work in journalism
What is a 360 degree video?
360-degree video production advantages - Filmproduktion feinfilm
Have a 360 degree video created
Virtual learning with 360° videos
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