More and more decision-makers and managers are recognising the potential offered by the use of 3D printing. The technology opens up new avenues in product development and manufacturing. Many companies are using 3D printing to optimise their processes and gain a clear competitive advantage. Flexibility, speed and customisation are just some of the benefits of additive manufacturing.
Flexibility and individualisation as a market opportunity
With 3D printing, products and components can be manufactured exactly according to customer requirements. Even small quantities or individual items are possible. This is particularly advantageous in the field of prostheses and the consumer goods industry. Here, companies can develop new business models and strengthen customer loyalty.
In the transport and logistics sector, spare parts are produced directly at the place of use. This saves storage costs and shortens delivery times. New services are emerging in the craft sector, for example in the production of limited-edition collector's items or seasonal products. Customisation is becoming the standard.
Companies from the chemical and pharmaceutical industries use 3D printing for customised drug printing. Machine and plant manufacturers benefit from the rapid production of prototypes and small batches. Even small companies can have 3D prints produced via online marketplaces.
Rapid prototyping and shorter time-to-market
Prototypes in record time
With 3D printing, prototypes and sample parts can be produced in the shortest possible time. This speeds up product development and makes it possible to react more quickly to changes in the market. Start-ups and SMEs benefit in particular because they can develop innovative products even with limited resources.
A medium-sized mechanical engineering company used 3D printing to realise functional prototypes within a few days. This allowed errors to be recognised and rectified at an early stage. The time to market was reduced by several weeks.
In the automotive sector, complex components for wind tunnel tests or assembly components for racing cars are printed. The rapid realisation of design changes is a clear competitive advantage.
Cost and resource savings
3D printing not only saves time, but also costs. Complex tools such as injection moulds are no longer required for small quantities. Companies can respond quickly to customer feedback and test new ideas without having to make large investments.
A leading German car manufacturer was able to save 75 per cent time, 80 per cent costs and 30 per cent weight by using 3D-printed tools. The solution from the 3D printer is lighter and makes work in the factory easier.
In toolmaking and mechanical engineering, simple components are often laboriously manufactured from solid steel. With 3D printing, these components can be made lighter, cheaper and available more quickly.
3D printing as a driver of innovation in everyday operations
New business models and services
3D printing opens up new business models and services. Companies can realise individual customer wishes, optimise mould construction and produce promotional items or gifts. New niches are being occupied and pioneering positions taken.
Limited editions and seasonal products are printed in the area of promotional items and gifts. The individuality of the products and the flexibilisation of production are clear competitive advantages.
Pastry shops and confectioners use 3D printing to produce customised chocolates and chocolate figures. The expansion of the product range and niche production are new areas of business.
Integration into existing processes
3D printing can be integrated into existing processes. Companies can rethink and optimise their existing processes. Thanks to the design freedom gained, assemblies can be completely rethought.
Instead of assembling several milled or turned components, a single 3D-printed part can often fulfil the function. This is lighter, cheaper and available more quickly.
Processes can be designed much more efficiently in the area of devices and production aids. In-house additive manufacturing offers complete freedom of design and is comparatively economical and environmentally friendly.
BEST PRACTICE at the customer (name hidden due to NDA contract) A medium-sized mechanical engineering company used 3D printing to realise functional prototypes within a few days. This enabled errors to be recognised and rectified at an early stage. The time to market was reduced by several weeks. Employees were able to test and customise the prototypes directly on site. This led to a significant increase in productivity and satisfaction within the team.
My analysis
3D printing is a real competitive advantage for companies. The flexibility, speed and customisation are just some of the benefits of additive manufacturing. Companies can optimise their processes, develop new business models and gain a clear competitive advantage. The integration of 3D printing into existing processes is an important step towards long-term market survival.
Further links from the text above:
3D printing processes: Competitive advantages for decision-makers
Advantages of 3D printing for small businesses
Success strategy - 3D printing
3D printing in the company: Advantages, integration and ...
3D printing of tools - Company
Competitive advantage thanks to 3D printing
German companies are increasingly turning to 3D printing
New business areas and competitive advantages through 3D printers
3D printing service providers provide a competitive advantage
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