3D visualisation is changing the way companies present their products. It makes it possible to visualise products photo-realistically even before they physically exist. Many clients report that they receive feedback faster and reach their target group better with 3D visualisation. This technology has long since become standard, particularly in industries such as furniture, electronics and automotive.
Why 3D visualisation is so important
With 3D visualisation, you can show products from all angles. This creates trust and helps customers to get an accurate picture. You save time and money because you no longer need physical prototypes. Changes can also be implemented quickly without having to plan new photo shoots.
Many companies use 3D visualisation to present their products online. Online shops offer rotatable 360° views. Customers can change colours and materials and see the product in different environments. This increases interaction and supports the purchase decision.
Companies also rely on 3D visualisation at trade fairs and events. They show their products interactively and can respond directly to visitors' wishes. This makes the presentation more lively and personalised.
Advantages of 3D visualisation in practice
Flexibility and a wide range of variants
Once created, a digital model can be customised at will. You can change colours, materials and shapes without having to take new photos. This is particularly useful for products with many variants, such as furniture or electronic devices.
Example: A furniture manufacturer displays its sofas in different colours and fabrics. Customers can choose online and immediately see how the sofa will look in their living room. This saves time and increases customer satisfaction.
Example: A manufacturer of electronic devices presents its products in various configurations. Customers can test the functions virtually and decide on the right variant.
Example: A car manufacturer shows its new model in various colours and equipment. Customers can configure the vehicle online and immediately see what it looks like.
Time and cost savings
3D visualisation eliminates the need for expensive photo shoots and physical prototypes. You can implement changes quickly, saving time and resources. This is particularly important when products need to be brought to market quickly.
Example: A packaging manufacturer displays its products in various designs. Customers can customise the packaging online and immediately see how it looks. This saves time and material.
Example: A machine manufacturer displays its products in various configurations. Customers can configure the machine online and immediately see what it looks like. This saves time and increases customer satisfaction.
Example: A furniture manufacturer displays its products in various colours and fabrics. Customers can choose online and immediately see how the piece of furniture will look in their living room. This saves time and increases customer satisfaction.
Interactive presentation
You can present your products interactively with 3D visualisation. Customers can rotate, zoom and view the product from different angles. This creates a deeper understanding and a stronger emotional connection.
Example: A furniture manufacturer offers an interactive 3D presentation. Customers can rotate the piece of furniture, zoom in and view it from different angles. This creates a deeper understanding and a stronger emotional connection.
Example: A manufacturer of electronic devices offers an interactive 3D presentation. Customers can rotate and zoom the device and view it from different angles. This creates a deeper understanding and a stronger emotional connection.
Example: A car manufacturer offers an interactive 3D presentation. Customers can rotate and zoom the vehicle and view it from different angles. This creates a deeper understanding and a stronger emotional connection.
BEST PRACTICE with one customer (name hidden due to NDA contract) A furniture manufacturer used 3D visualisation to present its products online. Customers were able to select pieces of furniture in different colours and fabrics and immediately see how they would look in their living room. This led to a significant increase in interaction and a higher conversion rate. Customers reported that they felt better informed by the interactive presentation and made a purchase decision more quickly.
3D visualisation and iROI coaching
iROI-Coaching supports companies with 3D visualisation projects. We support you in presenting your products effectively and attractively. Our clients come to us with questions about the concept, implementation and optimisation. We provide impulses and accompany you step by step.
Many clients report that 3D visualisation enables them to receive feedback more quickly and reach their target group more effectively. We help you to optimise the benefits of this technology and present your products successfully.
My analysis
3D visualisation is a powerful tool for product presentation. It offers flexibility, saves time and costs and creates a deeper understanding among customers. Companies that use 3D visualisation benefit from greater interaction and improved customer satisfaction. iROI coaching supports you during implementation and helps you to make the most of the benefits.
Further links from the text above:
3D product visualisation - examples, costs & advantages
30 great 3D product presentation & visualisation videos
Why 3D visualisation is a must for product presentations
Visualisations in 3D - 8 strong industry examples
Interactive 3D visualisation: advantages and technologies
For more information and if you have any questions, please contact Contact us or read more blog posts on the topic internet Return on Investment - Marketing here.
Deutsch 
English (UK)