4 things that ALL items must have - Don't forget!

The importance of articles for today's websites and internet-based businesses is immeasurable. They have a huge impact on the success and increase in traffic to a website. They have become a key element in making a website work and generate profit. A website owner and operator must have the common sense to incorporate articles into their website that will work for them and bring them the many benefits that articles can bring to their website. Articles are known to be the driving force when it comes to bringing visitors to a website. Articles help a website to rank well on search engine results pages. The higher a website is ranked, the bigger share of the traffic pie it receives. With a large number of visitors, there are also more profits and more potential for other sources of income. But it's not just about stuffing your website with articles; there are also certain requirements. These requirements must be met in order to get the maximum benefit from an article for your website. A well-written article attracts the attention and interest of your customers and keeps them coming back to your website. They may also recommend your website to others. Here are some tips to help you write your articles. Below are four things that every article must have in order to be successful and help make your website a profitable and high-traffic website.

- Keywords and keyword phrases

An article must always focus on keywords and keyword phrases. For every website visitor who visits a website, there are also those who are just browsing but are actually looking for something specific. In this case, the searcher usually goes to a search engine and types in the keywords they are looking for (e.g. Toyota Camry, meningitis, tax attorney and so on). It could be anything they want. The important thing is that you have an article with the keywords that are related to your website. For example, if you run an auto parts website, you need to be able to write articles about cars and their parts. There are many tools on the internet that help a webmaster to find out which keywords and keyword phrases are most commonly searched for. You can use this tool to determine which keywords you should use and which you should write about.

- Keyword density

Once you know you have your keywords and keyword phrases, you need to use them fully. An article must have a good keyword density for a search engine to "feel" its presence. Articles should have at least ten to fifteen per cent keyword density in their content for search engines to rank a website high in their search results. Ranking high is what articles do best for a website. Keyword density indicates how often a keyword or keyword phrase appears in an article. The number varies depending on the number of words used in an article. An effective article must not have a keyword density that is too high or too low. With a very high density, the essence of the article is lost and can put off both the reader and the search engines. It comes across as overzealous. A low number can be ignored by the search engines.

- Good article content

As mentioned earlier, you can't just cram an article full of keywords. They also need to be seen as good reading material. Articles need to be able to entertain people while providing good information and help for their needs. Articles should be well written, with correct spelling and good grammar. If you want people to trust you, make your work good and well thought out. People respond well to facts, figures and statistics. Try to gather as much information and facts as possible. A good and well-written article will strengthen your reputation as an expert in your chosen field or topic. The more people believe in you. They will be able to trust you and your products.

- Link article

And there is another important thing you should not forget. When you publish articles in ezines and/or publish your articles in newsletters and on other websites, NEVER forget to include a link to your website. A small resource box with a short description of your website and yourself should always be placed right after the articles you submit. If readers like your articles, they will most likely click on the link that takes them to your website.