Welcome to the globally unique iROI (internet Return on Invest) framework: Instead of blindly relying on any agency and investing in a website, we show you how you can optimise digital marketing with artificial intelligence
What is the iROI framework?
iROI® is a digital toolbox that combines the individual components of digital marketing in a new way.
In particular, it is important how digital marketing can be taken to a new level with artificial intelligence.
The 7 steps of the iROI strategy are finely tuned to each other and serve to point a company in the right direction. All steps begin with the 3 letters KON, which is why they are often referred to as the 7 cons of the iROI strategy.
With these 7 cons, every company can create optimum organisation in the distribution of tasks within the team and achieve the desired results more quickly.
Is the iROI framework suitable for me?
Regardless of your industry or company size, the iROI framework can help you realise the benefits of digital marketing with AI. Our solution is scalable and customisable to your specific needs.
Whether you are a small start-up or an established company, a medium-sized enterprise or a DAX-listed corporation: The iROI framework adapts to your individual needs. If you are looking for a solution to increase your efficiency and noticeably improve your digital marketing results, then iROI is the right choice for you.
All key elements are summarised in 7 steps, which in turn are divided into sub-steps. These 7 steps of the iROI strategy are finely tuned to each other and serve to point a company in the right direction.
At the beginning, everyone in the company must develop a basic understanding of digital marketing with artificial intelligence, otherwise all subsequent projects will fail due to a lack of knowledge.
All projects must be based on key figures, otherwise projects are created that can neither be measured nor assessed. This wastes money and resources. Conversion with different funnels makes it possible.
The customer is placed at the centre - and the conversation begins with the customer - i.e. outside the corporate world. In times of digital disruption, this is a very important factor for survival.
With the knowledge gained from internal sources and customer requirements, new models, procedures, products, processes and services are looked at with confidence and then integrated into the corporate culture.
To be truly successful, it will be very important for companies to involve all generations in the digital transformation. The experience of the older generation and the carefree attitude of the younger generation together make a very powerful team.
In order to adapt to new markets, contrarian ideas and projects must also be initiated because they protect the company from operational blindness. The previous steps have prepared the ground for challenging traditional ways of thinking.
The integration of online and offline is what really makes a company a digital breakthrough. In this phase, all digital elements are connected with the analogue world, enabling a holistic experience for customers.
How can we get started?
Firstly, I would always arrange a free preliminary meeting with you to understand your current situation. I then develop a roadmap based on the IROI strategy using the iROI framework, which I then present to you in a kick-off workshop so that we can discuss it - ideally live at your premises or in an online conference.
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