Article marketing is one of the absolute basics of internet marketing. Article distribution on the internet is a marketing method that allows you to invest some time and effort now and reap the benefits for years to come. This article looks at the benefits of article marketing and its intricacies to help internet marketers make the most of it. Anyone who has been involved in internet marketing for a while knows that article writing is essential to the success of their online campaigns.
Articles in various article directories are a good way to create links to your website and thus increase the popularity of your website. When a site has many backlinks, it contributes to a good search engine ranking. An article directory that has a high page rank is the best place to submit articles as this will help to increase the rank of your site.
Remember that other people will publish articles they like in their ezines and on their websites, giving you even more backlinks and publicity as an author. By publishing your own articles in article directories, you can slowly make a name for yourself as an expert in your niche. People will be more likely to trust your recommendations. While it may be tempting to write a bunch of articles in one day and submit them to a few directories, be careful.
Why is this the case? Because Google is very sensitive to a sudden increase in traffic for a link. Even though we would all be happy to see a sudden spike in traffic, this can cause Google to remove your site from the index to determine the reason for your site's sudden popularity. It's better to publish articles every few days. As part of article marketing, don't submit articles that are already on your own website. This could be seen as duplicate content, and you don't want that!
Google would consider the website that has a higher ranking as the originator of the article (the article directory) and the page rank of your website could suffer as a result. Do not submit PLR articles without making changes!!! Nowadays there are so many PLR articles (free and otherwise) that it is very tempting to just take them and use them. Don't do that. The purpose of these articles is to provide you with a basis for an article. Read them and rewrite them in your own words.
Duplicate articles could be rejected by the article directories, and the directories may even decide to suspend your account. Try to use good keywords in the title of your article and also at the beginning of the first paragraph. Sprinkle your chosen keyword throughout the article as well. Most article directories allow you to use hyperlinks.
For sophisticated and efficient article marketing, you should use anchor texts that relate to the keywords you are targeting. This will help you achieve a better position in the SERP's (search engine results pages). If you are targeting the word "gardening tips", make sure you hyperlink to your website every time the term is mentioned in your article. This will help your garden website appear higher up in the search results for the term "gardening tips". Remember that people will read your article.
Make it readable for them and don't just focus on the density of your keywords. If people don't enjoy reading the article, they won't bother to finish it, because from there they will be directed to your website via the important resource box! To summarise, article marketing is a very important, even crucial, element of internet marketing.
Every internet marketer should endeavour to master article marketing and learn how to write high quality articles in as little time as possible. In the long run, you will achieve great results.
Have fun writing!
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