The use of AR filters in today's brand strategy is no longer a trend, but a necessity. These interactive tools are not only revolutionising the way brands interact with their target audiences, but also offer a multitude of opportunities to captivate customers and strengthen brand identity. AR filters allow consumers to put themselves in the shoes of products or services, facilitating purchase decisions and increasing engagement. This technology is increasingly being used in social media to activate users and make the brand more viral.
What are AR filters and how can they be used?
AR filters are interactive elements that transfer digital content into the real world. They are particularly popular in social media as they allow users to express themselves creatively and be interactive. Brands use these filters to present their products in a way that is both entertaining and informative. An example of this is the use of AR filters for virtual tasting opportunities, making the purchase decision easier and giving customers a 'try-before-you-buy' experience[1][2].
Practical applications of AR filters in the marketing strategy
AR filters can be easily created and distributed, making them a cost-effective alternative to traditional advertising methods. They also offer the opportunity to engage users directly in the marketing campaign by integrating interactive games or challenges. One example is the use of AR face filters on platforms such as TikTok and Snapchat, which allow users to identify and share branded products[3][4].
The role of AR filters in brand awareness and customer loyalty
AR filters make a significant contribution to strengthening brand awareness by encouraging users to share content and promote widespread distribution. On platforms such as TikTok and Instagram, AR filters ensure a high level of virality, which leads to a significant increase in brand presence[6][7].
AR filters as a tool for customer loyalty
The interactive nature of AR filters allows brands to build a deep emotional connection with their customers. Through personalised and creative content, brands can customise the experience for the customer and thus strengthen customer loyalty. An example of this is the use of AR in the fashion industry, where users can try on virtual outfits, making the purchase decision easier and improving the experience for the customer[5][8].
BEST PRACTICE with one customer (name hidden due to NDA contract)A well-known fashion label used AR filters to present a virtual fashion collection. Users were able to try on and share different outfits in 3D, which led to a strong increase in brand awareness and engagement. This project clearly demonstrated how AR filters can be used as an effective marketing strategy to involve customers in the brand experience.
My analysis
AR filters offer brands a new dimension of interaction with their target groups. They are not only cost-efficient, but also extremely effective in increasing brand awareness and customer loyalty. By integrating AR filters into their marketing strategy, companies can revolutionise their brand and stand out from the competition. Support from experts such as iROI coaching can help to successfully implement AR projects and realise the full potential of this technology.
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Further links from the text above:
– The role of AR filters in social media marketing
– Career opportunities with AR filters
– How AR marketing can revolutionise your social media strategy
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