Article marketing has many benefits, including establishing yourself as an author, generating leads, increasing traffic to your website, improving your search engine rankings and becoming an indispensable tool for doing business on the World Wide Web. Article marketing is a proven strategy for increasing your link popularity. It can also be a cost-effective way to compete with larger companies in your field.
It's best to write about topics that are closely related to your industry, making sure that the article provides the reader with good content - no one wants to read a sales page. Every article you write must include a section with your sales information, including a link or two (anchor text) pointing to your website. You can have a great product and a wonderful sales strategy, but without the targeted traffic, your online business will go nowhere.
There are a number of websites on the Internet where you can publish your articles for free; some also offer software and services to help you do this. Once approved, the websites will make your articles available for distribution and publication to ezines, webmasters, etc. Now there's no need to beg for reciprocal link exchanges, pay for text links, or spend hours posting free ads on link farms that no one will read anyway. Self-written articles are the fastest and cheapest way to see results from your efforts.
When done right, article marketing can be a very powerful tool to drive a lot of targeted traffic to your website. Whether your business is brand new or you've been in business for a while, you can attract new customers by marketing your own articles. To be most effective, article marketing should only be one part of a larger, more comprehensive SEO strategy. Remember that the goal of successful marketing is to increase sales and, more importantly, profits, and this can be achieved with the help of article marketing.

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