Have you ever wondered how internet marketing works? How does someone who is involved in internet marketing inform their potential customers that they exist? And how do customers who are looking for something specific know where to find it?
Given the sheer abundance of sites on the internet, this can be a Herculean task for both the buyer and the seller. Internet marketing is all about catching the 'eye of the spider'.
"Spiders" are ingenious little devices that search all the pages of the World Wide Web and look for the pages that are most relevant to the search term entered by the Internet user. Spiders not only find the matching pages, but also categorise these pages according to their relevance, making it easier for the user to find what they are looking for. It goes without saying that anyone searching for something would click on the page at the top of the list first.
If it finds what it's looking for, that's it - it doesn't look any further. Only if they don't find what they're looking for will they go further down the list of pages that the spiders have sorted by decreasing relevance. So the key is to make sure that your website is at the top of the list, above all others containing the same search term.
Below are some tips on how you can use article marketing to attract the attention of these important spiders and get your website to the top where it can be seen by millions of users.
Make sure your article content is original
Spiders never forget! They memorise every article they have ever crawled. If they come across a similar article in subsequent searches, they immediately recognise it as plagiarism. Instead of the plus points you would expect for having valuable content on your website, your website will be penalised if it contains copied content. It's important that you make sure your article content is always original.
Publish your original articles on your own website first
By publishing your original content on your own website before sharing it with other websites, you claim your article and prevent the spiders from penalising it for duplication. Also, when the spider finds your article in a search, it will take the reader directly to your website, as it will avoid the diversions via your website if the article was published on your website.
Include these keywords and keyword phrases
Using appropriate keywords and keyword phrases in your article while maintaining optimal keyword density is crucial. The correct use of keywords helps spiders index your website and contributes to your search engine optimisation. It is important to remember that the correct use of keywords and keyword phrases is crucial.
Randomly placing keywords in your article, known as keyword stuffing, will only contribute to your article being disqualified and penalised by the search engines. And if your article, which is stuffed with unintelligent keywords, passes the search engines, your website visitors will not be particularly impressed with the quality of your articles and will almost certainly turn away. Once that happens, it's almost impossible to lure them back.
Increase your link popularity
Spiders determine the popularity and relevance of your website based on the quality and quantity of inbound hyperlinks from other websites to your website. Include an "About the author" section with a link to your website in each author resource field at the end of your article. Other websites are required to include this section if they decide to publish your article on their website. This alone guarantees you unlimited free publicity. If your article is informative and interesting and is published on multiple websites, you will automatically receive a multitude of links pointing to your website. This is guaranteed to attract the attention of spiders and improve your search engine ranking.
Maximise your presence via article distribution websites
By submitting your articles to large distribution sites like GoArticles.com or eZine.com, you increase the chances that your article will be repurposed by other webmasters who are constantly looking for quality content. This can have a viral effect of sorts, sending a steady stream of significant traffic in the direction of your articles.
Perseverance pays off
Just writing an article, no matter how good it is, is not enough to achieve the desired results. Catching the eye of the spider takes time. To reap the benefits of article marketing, you need time and patience, as well as a relentless commitment to writing and distributing quality articles on a regular basis. This will help you create a valuable footprint in your area of expertise and increase the number of backlinks to your website.
Maintain the number of words
Most websites will only accept and distribute articles that fulfil their minimum and maximum length requirements. As a rule, articles should be no longer than 500 words and no shorter than 300 words.
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