Many people have heard of article marketing, but don't know exactly what it is. There are various ways in which article marketing can help you.
Write an informative article about something related to your website content, service or product and then submit it en masse to article directories or free content websites.
Through the links in your author bio or in the footer of the article, any article directory you submit the article to will link back to you. While this creates a lot of one-way inbound links, you need to remember that these sites are probably not related to your product, service or website content.
What's more, these article directories also link to thousands of websites. Even on the page where your article appears, it is likely that your links will be accompanied by many other links on the same page, further diminishing the value of those links.
The effort is worth it. Those inbound links definitely won't hurt you and may even help some, but the goal of submitting your article to all these article directories is so that other webmasters and bloggers can find your articles.
If a webmaster or blogger uses your article on a website or blog that is related to your content, product or service, then you have already achieved a lot. These are valuable one-way inbound links that carry weight with search engines like Google.
Write exclusive articles for websites with high visitor traffic.
This is another way you can use article marketing to improve your search engine rankings and link popularity and get traffic directly from the readers of your article.
To do this, you really need to refine your writing style. You need to write an informative article that is first and foremost grammatically correct. It should be 500 to 700 words long.
You need to back up your facts with sources and support your theories or opinions with recognised quotes. This also helps you to show that the information is correct. This type of article requires more research as it needs to be accurate.
Once you have written your article, offer it as an exclusive article on a high traffic website whose topic is related to your content, products or services. This article will be seen by many if it is accepted, and you will see a direct result in the amount of traffic you get from just one article on just one website.
I would like to offer you one last way to use article marketing effectively. You write the article like an exclusive article for another website and place it on your own website.
Once you have written the article and published it on your website, take the link directly to the article page and start posting in forums and commenting on blogs related to the topic of your article. Use the link to the article page in your signature or as a reference if you find that others are discussing exactly what your article explains.
By using the article to help others, you will find that they will also be interested in your other website. By linking to the article in your signature, you will also increase the link popularity for that page and for your website. Make sure that the rest of your website is linked from the page where you have included the article, and it may even help your website to be crawled by the search engine spiders.

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