Many people have heard of article marketing, but don't know exactly what it is. There are various ways in which you can use article marketing to your advantage. You write an informative article on a topic related to the content of your website, service or product and then publish it en masse on article or free content websites. Through the links in your author bio or in the footer of the article, any article directory you submit the article to will link back to you. While this creates a lot of one-way inbound links, you have to remember that these sites probably have nothing to do with your product, service or website content. In addition, these article directories also link to thousands of websites. Even on the page where your article appears, it's likely that your links will be accompanied by many other links on the same page, further diminishing the value of those links. It's worth the effort. These inbound links certainly won't hurt you and may even help some, but the goal of submitting your article to all of these article directories is so that other webmasters and bloggers can find your articles. If a webmaster or blogger uses your article on a website or blog related to your content, products or services, you've already accomplished a lot. These are valuable one-way inbound links that carry weight with search engines like Google. Write exclusive articles for high traffic websites. This is another way you can use article marketing to improve your search engine ranking and link popularity and get traffic directly from the readers of your article. For this, you really need to refine your writing style. You need to write an informative article that is above all grammatically correct. It should be 500 - 700 words long. You need to back up your facts with sources and recognised citations to support your theories or opinions. This also allows you to show that the information is correct. This type of article requires more research as it needs to be accurate. Once you have written your article, offer it as an exclusive article only to a high traffic website whose topic is related to your content, products or services. This article will be seen by many if it is accepted, and you will see a direct result in the amount of traffic you get from just one article on just one website. I would like to share one last way you can use article marketing effectively. Write the article like an exclusive article for another website and put it on your own website. Once you have written the article and published it on your website, take the link directly to the article page and start posting on forums and commenting on blogs related to the topic of your article. Use the link to this article page in your signature or as a reference if you find that people are discussing exactly what your article explains. By using the article to help others, you will find that they will also want to see what else you have on your website. By linking to the article in your signature line, you will also increase the link popularity for that page and for your website. Make sure that the rest of your website is linked to from the page where you posted the article, and it may even help your website get crawled by search engine spiders.

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