Marketing with articles can take a lot of time, time that not everyone can spare. It can be used successfully for most businesses, but if you don't have a lot of time to spare, this may not be your method of choice. It only takes a few minutes to write an article of 300 to 500 words. This becomes a problem if you can't write. If that's the case for you, you're better off not using articles for marketing.
Hiring someone to write articles for you is not always an option. You first need to find a writer you can work with and then find the money to pay them. Most will require immediate payment. You may not be ready for that. If you are looking for advertising opportunities that cost little or nothing, you can try article marketing.
It has consistently proven to be a very effective marketing strategy and there is no sign of this strategy disappearing. You can hire someone to write your articles and hire others to publish them for you. If you have the money for it and it is very affordable, then article marketing may be a good choice for you. You won't know how successful you can be with submitting articles if you don't at least try. Write an article.
The first articles always take more time, but this changes with experience. If the article is good, you are on the right track. Now comes the submission. Try it yourself and see how it works. Do you have the time? Are you willing to invest that much time? If not, are you willing to pay a filing service to do this part for you? The answers to these questions will help you decide if this method is right for you.
Test article marketing for a month. Write one article a week during this time and observe what happens. When the month is over, you will have a good idea of whether or not you want to continue this endeavour.