Even as an Internet layman, you will benefit greatly from the book "The secrets of successful websites".
S. Sauldie explains in an understandable and comprehensible way the simple and quickly implementable steps you can take to optimise your company website. The examples given are particularly helpful.
I can recommend this book to all companies that want to optimise their website without having to hire an advertising agency. It is therefore a good book to get your own website up to speed.
Softing AG, Marketing: Bartolot Stephanie, 85540 Haar