"`html
Blockchain advertising is no longer an insider tip for many companies, but an efficient tool for organising measurable, transparent and value-oriented advertising campaigns. Market leaders and innovative start-ups in particular are already relying on this technology because it offers advantages such as cost transparency, protection against fraud and more control over their own data sovereignty. Interested companies often ask us how they can integrate this method into their marketing mix, which benefits are actually measurable and how implementation works on a day-to-day basis. iROI-Coaching supports you with these challenges - from strategy development to technical implementation - and uses practical examples to show how blockchain advertising can change your marketing in the long term.
Why blockchain advertising is becoming increasingly relevant for companies
The advertising industry is looking for solutions that create trust, reduce costs and target customers more precisely. This is where blockchain advertising scores because it maps all important processes - booking, target group playout, verification - on a shared, tamper-proof database. Many companies complain about non-transparent processes in traditional online advertising. They do not know how much of the budget actually reaches the consumer in the end and whether a click comes from a real user or was artificially generated by a bot. Blockchain technology provides reliable answers here: automated and decentralised mechanisms allow advertisers to track their campaigns in real time and gain direct access to real user data. This can reduce advertising costs by around 30 per cent on average by eliminating middlemen and non-transparent fees[1].
A good example of this is the XCHNG initiative, which is building an infrastructure for digital advertising based entirely on blockchain. Here, bookings in smart contracts are executed automatically, distribution takes place via a decentralised ad server and the target groups are controlled on the basis of real, verified data[4]. Brave also shows how users are directly rewarded by their willingness to state their preferences and only see relevant adverts. This significantly increases the acceptance of marketing messages and ensures higher conversion rates[1].
Other practical industry examples include Coinbase, which implements targeted, paid campaigns in Southeast Asia using blockchain-based tracking solutions[2]. PeerTracks also illustrates how music creators receive their licence fees directly and in real time via blockchain - proof that blockchain advertising not only works for digital banners, but also in performance marketing across multiple channels[1].
Blockchain advertising in practice: how to implement it successfully
A structured approach is recommended for the introduction of blockchain advertising. As a first step, companies need to clarify which goals they are pursuing: Is it about lower costs, more transparency, better targeting or involving users in the advertising process? iROI coaching supports you in defining suitable KPIs and exploring the technical possibilities. As part of our support, we work together to develop a roadmap that ranges from the selection of suitable agencies to the implementation of smart contracts.
Those who want to rely on blockchain advertising benefit from the expertise of specialised service providers such as MarketAcross, Lunar Strategy or Coinbound. These agencies offer full-service solutions ranging from strategy consulting and community development to influencer marketing[2]. Another important building block is choosing the right blockchain platform: in addition to public networks such as Ethereum, specialised ad networks and private blockchains also offer advantages, depending on the size of the project and requirements.
BEST PRACTICE with one customer (name hidden due to NDA contract) A medium-sized online shop in the fashion sector wanted to increase the efficiency of its display campaigns and make billing more transparent. iROI-Coaching worked with the company to plan a campaign on a blockchain platform that documents all clicks and impressions in real time. The link to smart contracts meant that billing was automatic and fraud-proof. The shop was able to prove that every advertising euro actually reached real users. In addition, customers received a small token bonus if they disclosed their interests - so target group data was obtained directly and transparently. The result: the costs per conversion fell demonstrably and the acceptance of the advertising increased significantly because the customers retained control over their data.
Another practical example: a start-up from the fintech sector relied on influencer marketing via a blockchain platform. Fees were paid to influencers automatically after agreed KPIs were met, such as the number of clicks or likes achieved. The entire collaboration - contract conclusion, proof of performance, payment - was automated and transparent. This enabled the start-up to reduce its marketing costs and make its collaboration with influencers more measurable.
There are also numerous potential applications in the B2B sector: A manufacturer of medical technology used blockchain advertising to promote its products on specialist portals. The target group was addressed in a targeted manner and on the basis of verified data, which demonstrably improved the efficiency of the campaigns and increased acceptance among specialist users.
Three specific recommendations for getting started
If you want to try out blockchain advertising, you should take the following steps: Firstly, carry out an analysis of your own marketing processes and identify potential. Secondly, work specifically with an agency specialising in blockchain such as MarketAcross, Coinbound or Blockwiz[2][6][8]. Thirdly, launch pilot projects to gather experience and derive optimisations.
It also makes sense to develop your own blockchain skills: a basic understanding of smart contracts, wallet addresses and tokenisation helps to make the best use of the new technology. iROI-Coaching offers targeted workshops and coaching sessions for both managers and marketing teams.
My analysis
Blockchain advertising is not a panacea, but it is a powerful tool for companies seeking greater transparency, efficiency and customer loyalty. The industry examples show that the technology has already proven itself in many areas - from e-commerce to fintech and medical technology. Companies that invest at an early stage benefit from measurable advantages: lower costs, greater targeting accuracy and increased trust among users. iROI-Coaching supports you in all matters relating to blockchain advertising - from analysis and design to technical implementation.
Further links from the text above:
Why blockchain advertising is the future of advertising - Emplibot[1]
Blockchain marketing: definition, examples, strategies - blockchain-ads.com[2]
Blockchain in marketing - milatec[3]
The potential of blockchain for the advertising industry - W&V[4]
Blockchain in marketing: step by step to success - Blockchainagentur[5]
Best cryptocurrency link building company - Nuoptima[6]
The 18 Best Crypto Marketing Agencies - Influencer Marketing Hub[8]
For more information and if you have any questions, please contact Contact us or read more blog posts on the topic internet Return on Investment - Marketing here.
„`
Deutsch 
English (UK)