Blockchain technology is increasingly becoming a key driver of innovation in the business world because it is fundamentally changing the way companies collaborate digitally[1]. It is no longer just about cryptocurrencies - more and more companies are discovering the potential of blockchain technology to optimise their processes, open up new markets and generate sustainable competitive advantages[6]. Many customers from your industry experience in transruption coaching how complex the introduction is, but also how much it can change their business.
Blockchain technology as the basis for trust and transparency
In projects using blockchain technology, trust and transparency gain a new quality because all transactions are stored in a tamper-proof manner and made visible to authorised partners[2][3]. The technology makes it possible for multiple players in a network to access a single, up-to-date and unchangeable database - making errors and time-consuming coordination processes a thing of the past[1]. Companies that work together in this way not only save time, but also increase the security and traceability of their business.
Here are three practical examples:
BEST PRACTICE at the customer (name hidden due to NDA contract)An international consumer goods company uses blockchain technology to ensure the traceability of its products along the entire supply chain. Every step - from the cultivation of the raw material to production and sale - is documented in real time. Customers benefit from additional transparency and the company significantly reduces the internal effort required for investigations. In coaching sessions, the project managers report a noticeable reduction in risk management and satisfied B2B customers who immediately recognise the added value.
BEST PRACTICE at the customer (name hidden due to NDA contract)A medium-sized mechanical engineering company uses intelligent contracts (smart contracts) based on blockchain technology to automate the procurement process. Orders, deliveries and payments are processed without any manual intermediate steps. This significantly reduces transaction and administration costs and minimises sources of error. The introduction was accompanied by transformation coaching, and the team reports a significant increase in efficiency.
BEST PRACTICE at the customer (name hidden due to NDA contract)A regional energy supplier is launching a blockchain project in which private households can trade surplus electricity directly with each other without the need for a traditional marketplace[2]. The transactions are decentralised and transparent, and monitoring takes place in real time. The project shows how blockchain technology not only enables efficiency, but also new business models.
Cost savings and competitive strength through blockchain technology
The introduction of blockchain technology often leads to noticeable cost savings because intermediaries are eliminated and processes are automated[1][3]. Many companies in the logistics and finance sectors are significantly reducing their internal and external transaction costs by processing documents, contracts and payments directly and securely via the platform[4]. The technology is also helping to open up new markets, as digital services are also becoming globally available for small and medium-sized enterprises.
Three further industry examples:
BEST PRACTICE at the customer (name hidden due to NDA contract)In the logistics sector, a customer uses blockchain technology to digitally record delivery notes, customs documents and consignment notes in a tamper-proof manner. The previously time-consuming coordination between freight forwarders, warehouses and customs authorities now takes place almost in real time. Errors and delays in cross-border deliveries are significantly reduced and customer satisfaction increases.
BEST PRACTICE at the customer (name hidden due to NDA contract)A listed company from the financial sector has reorganised its internal clearing processes using blockchain technology. Processing is now automated, saving the compliance department time for manual checks. The company reports a rapid return on investment in coaching sessions.
BEST PRACTICE at the customer (name hidden due to NDA contract)A high-tech start-up offers digital certificates of authenticity for products on its blockchain platform. Customers can verify the origin and authenticity of goods at any time, which strengthens both brand management and consumer trust. According to the management, this not only helps to combat counterfeiting, but also creates a strong USP.
How does transruption coaching help with blockchain projects?
The introduction of blockchain technology is a complex change process that presents organisations with new challenges. Many companies are looking for support because they don't know exactly how to get started, which processes are suitable and how to prepare the organisation for the changes. In transformation coaching, we accompany companies step by step - from strategy development and the selection of the right blockchain platform to integration into existing systems.
During coaching sessions, clients often report a lack of internal expertise, resistance from staff and uncertainty regarding the legal framework. Our approach: We create clarity, provide impetus and support the development of internal competences. This results in practical solutions that really fit the company's objectives.
BEST PRACTICE at the customer (name hidden due to NDA contract)A global pharmaceutical company launches a blockchain project to track medicines from the manufacturer to the pharmacy. In coaching, we lead a strategic roadmap, bring the relevant stakeholders together and design change management processes. After four months, the first pilot is up and running and the team describes the collaboration as very valuable in terms of understanding and acceptance.
BEST PRACTICE at the customer (name hidden due to NDA contract)A family business in the food industry wants to make its entire supply chain more transparent. We supported the project group in selecting the right blockchain solution, integrating it into the ERP system and training employees. Following the introduction, the company reports greater supply chain resilience and a stronger brand position with the end customer.
BEST PRACTICE at the customer (name hidden due to NDA contract)In a digital media company, we use coaching to think through various business models that arise with blockchain technology. Together, we develop a test field in which new digital services are trialled. The speed of innovation increases and the company gains new customer groups.
How to get started successfully with blockchain technology
Would you like to know how your company can utilise blockchain technology? Start with a clear use case that offers concrete added value for your business. Analyse which internal processes are particularly error-prone or time-consuming. Identify partners with whom you can build a blockchain network. Test the technology on a small scale first - for example with a pilot phase. Make sure that your employees are actively involved and that you are aware of the legal framework at an early stage.
Blockchain technology is not a panacea, but it can make a valuable contribution to the digitalisation and innovation of your company. Its strengths are particularly evident when several companies work together, in complicated supply chains or in regulatory demanding industries[5]. In coaching, we experience time and again how quickly companies achieve initial success when they take a pragmatic and targeted approach.
My analysis
Blockchain technology has arrived in many industries today because it raises trust, transparency and efficiency to a new level[3][4]. Companies can use it to optimise internal and external processes, reduce costs and open up new business areas. The technology is particularly suitable where multiple stakeholders need to access secure, shared data[1]. It is important to professionally accompany the step from idea to implementation - this is where transformation coaching provides valuable support.
Further links from the text above:
Blockchain for companies: How to use the technology
Blockchain technology: How companies are increasing their efficiency
What are the advantages of blockchain?
The advantages and disadvantages of blockchain technology
Blockchain technology in the SME sector
The advantages of blockchain for companies
10 application examples for blockchain technology
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