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transruption: The digital toolbox for
the digital winners of today and tomorrow

12 November 2025

Blockchain technology: your competitive advantage for decision-makers

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Blockchain technology has become a decisive competitive advantage for companies. Decision-makers are increasingly recognising that blockchain technology is not only relevant for cryptocurrencies, but can also revolutionise processes in many industries. It promotes trust, secures data and enables new forms of collaboration. The advantages of blockchain technology lie primarily in the automation, transparency and security it offers.

Why blockchain technology is important for decision-makers

Decision-makers are looking for solutions that will make their companies fit for the future. This is exactly where blockchain technology comes in. It makes it possible to speed up processes and reduce errors at the same time. Companies benefit from greater efficiency and lower costs. The technology creates trust between partners and customers because data is stored securely and cannot be changed.

Many decision-makers are asking themselves how they can actually utilise blockchain technology. The answer lies in the automation of business processes. Smart contracts are one example of this. They execute contracts automatically as soon as certain conditions are met. This saves time and reduces administrative effort.

Another advantage is transparency. Every transaction is documented and can be traced at any time. This is particularly important in sectors such as the food industry or logistics. Here, companies can trace the origin of products all the way to the end customer.

Blockchain technology in practice

Examples from the food industry

Blockchain technology is used in the food industry to ensure the traceability of products. For example, a company can document the journey of a tomato from the field to the supermarket. Every step is stored in the blockchain. This creates trust among customers and helps to respond quickly in the event of problems.

Another example is the monitoring of supply chains. Companies can ensure that their suppliers comply with certain standards. This is particularly important for organic products or fair trade certifications.

Blockchain technology also shows its strengths when it comes to tracing food contamination. Instead of days, the search for the cause only takes minutes.

Examples from the financial sector

In the financial sector, blockchain technology is used for fast and secure transactions. Banks can automate payments and reduce administrative work. This saves costs and speeds up the process.

Insurance companies use smart contracts to automate claims settlements. This increases efficiency and reduces fraud.

Blockchain technology is also indispensable for the transfer of digital assets. Companies can digitise and securely transfer assets such as works of art or machines.

Examples from logistics

In logistics, blockchain technology is used for the track & trace of goods. Companies can monitor the location and condition of goods in real time. This increases transparency and reduces losses.

Blockchain technology also shows its strengths in the automation of customs clearance. Companies can digitise documents and have them checked automatically.

Another example is the optimisation of supply chains. Companies can increase the efficiency of their processes and reduce costs.

BEST PRACTICE at the customer (name hidden due to NDA contract) A medium-sized company in the food logistics sector has introduced blockchain technology to improve the traceability of products. By digitally documenting every step, they were able to increase transparency and strengthen trustworthiness towards customers. The automation of processes led to a significant reduction in administrative work and made it possible to respond more quickly to problems. Employees reported greater satisfaction because they had to spend less time on routine tasks.

Blockchain technology and innovation

Blockchain technology promotes innovation in many areas. Companies can develop new business models and optimise existing processes. The technology makes it possible to tokenise digital assets and trade them online. This creates new opportunities for the sale and management of assets.

Blockchain technology is also used in research and development. Companies can exchange data securely and work together on projects without the need for a central intermediary.

The decentralisation of blockchain technology is another advantage. Companies can interact as peers and develop solutions together without one party bearing sole responsibility.

My analysis

Blockchain technology offers decision-makers a clear competitive advantage. It makes it possible to optimise processes, reduce costs and increase transparency. Companies that use blockchain technology are better positioned and can react more quickly to changes. The technology promotes innovation and creates new opportunities for collaboration. Decision-makers should view blockchain technology as a strategic tool and integrate it into their business processes.

Further links from the text above:

Guide to blockchain: what companies need to look out for

The advantages of blockchain for companies

What are the advantages of blockchain?

Blockchain technology: How companies optimise their processes

Blockchain technology in the SME sector

10 application examples for blockchain technology

The advantages and disadvantages of blockchain technology

Blockchain in the supply chain

Blockchain: definition, advantages, possible applications

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Blockchain technology: your competitive advantage for decision-makers

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Keywords:

#blockchain #InnovationCulture #Supply chain #SmartContracts #Transparency

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