Wenn Sie bloggen, haben Sie Ihrer Leserschaft etwas wichtiges und / oder interessantes mitzuteilen. So sollte das in der Regel sein. Sie betreiben dann also „Contentmarketing“.
The more important the information is for your customers, the faster word of your expertise will spread and you will receive returning visitors.
This is all very important in connection with SEO.
But that's not all. Blog posts increase the visibility of your website on the Internet. Each blog post generates one more page. Your website is given more weight overall as it can be found on different topics.