Many people dream of a perfect holiday. But how can this longing be turned into actual bookings? One answer lies in modern advertising formats such as carousel ads. Providers can use them to present their offers in a particularly appealing way and thus awaken the desire to book a dream holiday. This type of advertising combines several images or videos in a single advert. The result is a visual tour that captures the attention of the target group and encourages them to engage with the topic.
Why Carousel Ads are so convincing
Carousel ads offer the opportunity to show different aspects of an offer. A beach hotel, for example, can present several images of the pool, rooms, restaurant and beach. Each picture tells a little story. This creates an overall picture that increases anticipation. Users can scroll through the individual images and get a better idea of the holiday destination. This promotes the feeling of almost being at the destination.
A holiday home provider shows the exterior view, the living room, the kitchen and the garden in a Carousel Ad. Each image appeals to different needs. This makes it easier for families, couples or solo travellers to identify themselves. The variety of images makes the offer more tangible and supports the decision to book a dream holiday.
A tour operator for active holidays can also benefit from Carousel Ads. It shows images of hiking, cycling, climbing and relaxing. This makes it clear that there is something for everyone. The combination of adventure and relaxation appeals to many people and motivates them to take a closer look at what is on offer.
How to inspire people to book their dream holiday with Carousel Ads
Awakening emotions and telling stories
Emotions are the key to success. With Carousel Ads, you can tell stories that awaken a longing for a holiday. Show happy guests lying on the beach, hiking in nature or eating together. Each image should trigger a positive emotion. This creates the feeling that this holiday is exactly what you want.
One example: a hotel in the mountains shows images of snow-covered slopes, cosy parlours and winter walks. The combination of adventure and cosiness appeals to both families and couples. The pictures invite you to imagine what it feels like to be there. This motivates you to want to book a dream holiday.
A holiday home in Tuscany shows pictures of vineyards, olive groves and a pool with a view of the countryside. The pictures tell of relaxation, enjoyment and nature. This creates the feeling that this holiday is exactly what you want.
Emphasise practical benefits and offers
In addition to emotions, you should also show practical benefits. Show pictures of special offers, such as early booking discounts, all-inclusive packages or free activities. This makes it clear that the holiday is not only great, but also good value. This motivates people to take a closer look at the offer.
An example: A hotel shows images of an early booking discount, a free wellness area and a children's programme. The combination of savings and additional services appeals to many people. The images make it clear that the holiday is not only beautiful, but also affordable.
A tour operator for city breaks shows pictures of cheap flights, central hotels and free city tours. The combination of savings and convenience appeals to many people. The pictures make it clear that holidays are not only beautiful, but also practical.
Tips for successful Carousel Ads
Use high-quality images that capture the mood of the holiday destination. Make sure you use clear and appealing imagery. Each image should have its own value and contribute to the overall picture. Write short and concise texts that emphasise the benefits of the offer. Use call-to-action buttons to motivate users to book.
For example, a hotel in the Caribbean shows images of crystal clear water, white sandy beaches and a luxurious spa. The text emphasises the benefits, such as free breakfast, direct access to the beach and an exclusive spa offer. The call-to-action buttons invite you to find out more or book directly.
A holiday home in the Alps shows pictures of snow-covered slopes, cosy parlours and winter activities. The texts highlight the benefits, such as free ski hire, a children's programme and a wellness area. The call-to-action buttons invite you to find out more or book directly.
A tour operator for active holidays shows pictures of hiking, cycling, climbing and relaxing. The texts highlight the benefits, such as guided tours, an extensive sports programme and a wellness area. The call-to-action buttons invite you to find out more or book directly.
My analysis
Carousel ads are a powerful tool to awaken the desire to book a dream holiday. They combine emotions, stories and practical benefits in a single advert. This creates an overall picture that captures the attention of the target group and encourages them to engage with the topic. With the right images, text and call-to-action buttons, you can present your offers in a particularly appealing way and thus increase the number of bookings.
iROI-Coaching supports you with projects relating to booking dream holidays. We give you ideas on how to present your offers in the best possible way and address your target group in a targeted manner. Clients often report that they receive more bookings and their customers are more satisfied thanks to targeted advertising measures and personalised support.
Further links from the text above:
Marketing for tour operators: 6 tips for more profitable campaigns
The 20 best marketing strategies to optimise your hotel marketing strategy
Hotel marketing: 8-step plan + 14 proven strategies for success
For more information and if you have any questions, please contact Contact us or read more blog posts on the topic internet Return on Investment - Marketing here.
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