Car sharing advertising is becoming more and more important because mobility behaviour is changing fundamentally. The use of shared vehicles is increasingly replacing the traditional private ownership of a car. A well thought-out advertising concept is essential to get tomorrow's customers excited about this modern form of mobility. This is the only way for providers to secure their growth opportunities in a dynamic market environment.
Car sharing advertising: reach target groups precisely
The car sharing industry serves a broad target group, ranging from young city dwellers to commuters. Successful advertising appeals specifically to these segments. For example, many providers use social media to attract potential customers on platforms such as Instagram or TikTok with customised campaigns. Promotions for first-time users, such as discount offers or free test drives, motivate people to try them out and are often shared via influencers.
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