Communication for managers: Part 03: Why social media is important for managers 

Print publications and marketing on television only reach a very small part of your target group. As an executive 2.0, you can utilise all the resources available to you and use social media for executives to put yourself in the focus of your target group.

With professional and customer-orientated communication for managers, you will be convincing and appear serious and trustworthy. Communication for managers gives you the opportunity to respond promptly to all questions from your target group as a manager 2.0 and thus prevent them from focussing on a competitor.

Executives & communication in social networks are more important today than ever before and play a major role in your success as an entrepreneur in both online marketing and PR. If you have understood the basics of communication for managers and implement them, your target group will react with acceptance and share your content, feel well informed and know why you can convince as a manager 2.0.