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AIROI - Artificial Intelligence Return on Invest: The AI strategy for decision-makers and managers

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2 July 2025

Conversion rate (Glossary)

4.6
(1455)

The conversion rate is a key term in eCommerce and digital marketing. It measures how many visitors to a website actually perform a desired action - for example, complete a purchase, fill out a contact form or sign up for a newsletter.

Imagine your online shop is visited by 100 people in one day. If 5 of them buy something, your conversion rate is 5 per cent. The formula for this is very simple: the number of desired actions divided by the total number of visitors, times 100.

A high conversion rate means that your website or offer convinces visitors and persuades them to take action. Companies therefore try to improve the conversion rate through targeted measures - such as a clear design, trustworthy payment options or fast loading times.

The aim is to turn as many interested parties as possible into actual customers! The conversion rate therefore helps you to make the success of your online activities measurable and to optimise them in a targeted manner.

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Find out how to increase your conversion rate! Tips & strategies for more success in online marketing - find out now!

written by:

Sanjay Sauldie

Sanjay Sauldie is a digital strategist, speaker and developer of the transruption toolkit, which companies can use to make their digital transformation measurable, human and sustainable. With kiROI - the AI-based approach to value creation in the digital age - he helps self-employed people and companies to integrate artificial intelligence into their processes in a practical way. With his outstanding marketing strategy iROI, he has already led countless companies to greater visibility and thus more profits. He combines digital innovation with disruptive thinking models for a sustainable business strategy. He studied mathematics and computer science at the University of Cologne, completed a Master of Science in Digital Disruption at the University of Salford (UK) and a Design Thinking programme at MIT/EMERITUS Singapore. As a multiple award-winning expert - including the Golden Web Award and the Innovation Award of the Initiative Mittelstand - he advises SMEs and corporations. His motto: "Digitalisation is not an end in itself - it must serve people."

Keywords:

#3DPrint 1TP5InnovationThroughMindfulness #Cost savings #Supply chain #Value added

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Business excellence for decision-makers & managers by and with Sanjay Sauldie

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Artificial intelligence

Home page " Blog
2 July 2025

Conversion rate (Glossary)

4.6
(1455)

The conversion rate is a key term in eCommerce and digital marketing. It measures how many visitors to a website actually perform a desired action - for example, complete a purchase, fill out a contact form or sign up for a newsletter.

Imagine your online shop is visited by 100 people in one day. If 5 of them buy something, your conversion rate is 5 per cent. The formula for this is very simple: the number of desired actions divided by the total number of visitors, times 100.

A high conversion rate means that your website or offer convinces visitors and persuades them to take action. Companies therefore try to improve the conversion rate through targeted measures - such as a clear design, trustworthy payment options or fast loading times.

The aim is to turn as many interested parties as possible into actual customers! The conversion rate therefore helps you to make the success of your online activities measurable and to optimise them in a targeted manner.

How useful was this post?

Click on a star to rate it!

Average rating 4.6 / 5. Vote count: 1455

No votes so far! Be the first to rate this post.

Share on the web now:
Other content worth reading:
Find out how to increase your conversion rate! Tips & strategies for more success in online marketing - find out now!

written by:

Sanjay Sauldie

Sanjay Sauldie is a digital strategist, speaker and developer of the transruption toolkit, which companies can use to make their digital transformation measurable, human and sustainable. With kiROI - the AI-based approach to value creation in the digital age - he helps self-employed people and companies to integrate artificial intelligence into their processes in a practical way. With his outstanding marketing strategy iROI, he has already led countless companies to greater visibility and thus more profits. He combines digital innovation with disruptive thinking models for a sustainable business strategy. He studied mathematics and computer science at the University of Cologne, completed a Master of Science in Digital Disruption at the University of Salford (UK) and a Design Thinking programme at MIT/EMERITUS Singapore. As a multiple award-winning expert - including the Golden Web Award and the Innovation Award of the Initiative Mittelstand - he advises SMEs and corporations. His motto: "Digitalisation is not an end in itself - it must serve people."

Keywords:

#3DPrint 1TP5InnovationThroughMindfulness #Cost savings #Supply chain #Value added

Follow me on my channels:

Questions on the topic? Contact us now without obligation

Contact us
=
Please enter the result as a number.

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