Digital disruption is not a passing trend, but remains a decisive factor for companies that want to recognise future opportunities and shape them in a targeted manner. Decision-makers are faced with the task of managing sustainable change processes because traditional business models are becoming increasingly less important due to digital innovations[1][3].
Experience digital disruption: Examples from practice
Many companies have already experienced the effects of digital disruption first-hand, just as large corporations once lost market share and new, agile companies have established themselves as market leaders[1]. Those who leave their industry often discover that other sectors are also undergoing change. Start-ups often act as digital drivers within their industry because they use flexible platforms to better address customer needs and utilise economies of scale in a targeted manner.
BEST PRACTICE at the customer (name hidden due to NDA contract) A large retail company was faced with the challenge of modernising its sales channels, which had grown over many years. Three specific packages of measures were developed in the transformation coaching: strategic data mining, the development of digital platforms for customer loyalty and the introduction of a hybrid sales model. The combination of agile project management and a continuous feedback loop made it possible to accelerate the digital transformation in the company without jeopardising the established brand.
Traditional players versus digital disruption
Brick-and-mortar retail has been facing new challenges for years, as platforms such as Amazon and Alibaba are bundling offers, lowering prices and expanding customer choice[2]. Platforms such as Airbnb have also challenged traditional hotels and travel agencies in the travel and hospitality industry because they offer flexible and personalised accommodation directly tailored to customer needs[3]. The music and film industries have had to react sustainably to streaming services such as Spotify and Netflix because the traditional CD and DVD business is hardly offering any growth[1].
BEST PRACTICE at the customer (name hidden due to NDA contract) A long-established company from the entertainment industry relied on the uncompromising digitalisation of its sales channels, customer communication and product development in its transformation coaching. An integrated IoT solution was used to connect physical products with digital services. The focus on personalisation and augmented reality (AR) led to increased customer satisfaction and new, digital revenue streams.
Agile methods as a response to digital disruption
In order to successfully master the digital transformation, agile methods and open innovation support the exchange of knowledge within and outside the company[4]. Together with partners, start-ups and customers, new products and business models can be created. The aim is to strengthen the company's own ability to innovate, increase flexibility and react quickly to unexpected market changes.
BEST PRACTICE at the customer (name hidden due to NDA contract) As part of a transformation coaching programme, a medium-sized industrial company implemented an innovation workshop in which both management and staff as well as external experts took part. Specific measures for process automation, the development of networked products and the optimisation of supply chains were developed. The results were implemented using agile project management, which enabled the company to achieve significant efficiency gains.
Transruption coaching: accompanying digital disruption
Many managers ask themselves how they can actively shape digital disruption. This is where disruption coaching comes into play, because with the right support, it is possible to overcome uncertainties, find new paths and anchor changes in the long term. Traditional change management models reach their limits because digital disruption often requires rapid, radical changes[7].
Those who opt for transformation coaching benefit from an in-depth analysis of their own digital maturity, receive impetus for the development of new business models and work with experts to develop customised solutions for the company's future. Consultancy, moderation and practical tools help to accelerate the digital transformation in your own company and at the same time secure your core business.
My analysis
Digital disruption is not a spectre, but an opportunity to recognise and sustainably expand your own strengths. Those who actively support change create the basis for competitiveness and innovation. Companies that embrace digital platforms, agile methods and open innovation processes often report new business areas and improved customer loyalty[2][4].
Transruption coaching supports companies in reducing uncertainty, unleashing potential and managing digital change in a targeted manner. The aim is not to change everything at once, but to break new ground step by step and actively shape the future.
Further links from the text above:
Comprehensive definition and examples of digital disruption on IT-P
Understanding disruptive business models at Digital Centre Chemnitz
Digital disruption explained simply by OMR
Guide to disruptive technologies on Lexware
Strategies and examples of digital disruption on Sauldie.org
Digital disruption and innovation management at Innolytics
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