Digital disruption describes the profound change in markets and business models through digital innovations. This opens up a wide range of opportunities for decision-makers if they actively utilise these developments for their own benefit. The key role is not only to accompany the change, but also to utilise it as a competitive advantage in a targeted manner and thus build future-proof structures.
Digital disruption as a lever for new business opportunities
Executives from sectors such as retail, the mobility industry and the media sector are increasingly reporting noticeable changes due to digital disruption. New business models are emerging that are partially replacing or supplementing traditional processes and products.
For example, the logistics industry has experienced a huge increase in efficiency with digitally controlled delivery platforms. Companies such as Amazon control digital marketplaces without necessarily needing their own inventories. This has not only optimised distribution, but also intensified customer proximity.
In the mobility sector, platforms such as Uber are a prime example. Arranging journeys via digital applications allows flexible use of resources and has created new customer expectations for fast and uncomplicated mobility. Traditional providers need to improve process transparency and develop innovative service concepts in order to remain competitive.
Streaming services such as Netflix and Spotify are also fundamentally changing the way the media industry is used. Customers expect flexible access to a wide range of content, which is increasingly replacing physical media. Decision-makers who integrate digital disruption at an early stage can secure new sources of revenue.
Driving force and support during change
Digital disruption requires courage to change and openness to new ways of thinking. Many companies report that they need support in implementing digital strategies, for example from external coaches who act as sparring partners. The focus here is on the following aspects:
- Analysing the existing business model with a view to digital potential
- Development of flexible concepts that take disruptive trends into account
- Support with the introduction of agile working methods and technical innovations
This creates sustainable impetus to actively manage the digital disruption process and minimise risks.
BEST PRACTICE with one customer (name hidden due to NDA contract) A platform strategy was specifically developed in a medium-sized production company. By networking with suppliers and automating processes, new customer segments could be better served. The significantly more versatile offering led to an increase in sales and better market positioning because digital tools were utilised efficiently.
Digital disruption: How decision-makers can benefit now
Digital disruption presents numerous practical opportunities for those in positions of responsibility. It is crucial not to be paralysed by uncertainties, but to actively identify and occupy fields of action.
In the financial sector, the use of artificial intelligence to analyse large volumes of data is beginning to bear fruit. This allows personalised offers to be created and risks to be better managed. A digital ecosystem makes it possible to address customers individually with different products.
Digital solutions are used in the healthcare sector for patient care and diagnosis. Telemedicine and digital health records are technologies that make processes easier and improve dialogue. Decision-makers provide support through transparent communication in order to create acceptance for new approaches.
The retail sector is also undergoing a transformation through online marketplaces, which are redefining customer expectations in terms of availability and service. Decision-makers can use hybrid concepts - online and bricks-and-mortar - to create better customer experiences and thus achieve competitive advantages.
BEST PRACTICE with one customer (name hidden due to NDA contract) A wholesaler from the consumer goods industry implemented a digital platform for B2B customers. This enabled retailers to process orders directly and request customised products. The digital transformation greatly improved customer loyalty and the company gained new partners.
Valuable tips for success with digital disruption
In order for decision-makers to benefit from digital disruption, these steps are recommended:
- Continuously monitor market developments and try them out for yourself
- Forming interdisciplinary teams that are open to experimentation
- Entering into partnerships with start-ups and technology providers
- Establish agile processes to be able to react flexibly to changes
- Invest in further training and digital skills for employees
In this way, disruptive innovations can be recognised as an opportunity and converted into entrepreneurial added value in a targeted manner.
My analysis
Digital disruption is far more than just a buzzword. It is fundamentally changing the economic landscape. Decision-makers who actively support and shape it not only secure the continued existence of their company, but also gain new opportunities for growth. The success factors here are an open attitude towards change, the targeted use of digital technologies and a clear strategy. In this way, digital disruption helps to make business models sustainable for the future and generate competitive advantages.
Further links from the text above:
Digital disruption: examples and explanations | IT project
Disruptive business models: Creating new markets | Digital Centre Chemnitz
Digital disruption and examples | OMR Glossary
Digital disruption: How to make your company crisis-proof | Sauldie
For more information and if you have any questions, please contact Contact us or read more blog posts on the topic TRANSRUPTION here.
Deutsch 
English (UK)