The Digital disruption represents a fundamental challenge for managers, as it is profoundly changing established markets, business models and company processes. Decision-makers are required to actively support change in order to minimise risks and exploit opportunities. Transruption-orientated coaching helps many managers to consciously manage change and not just react to it.
Understanding digital disruption: A new wind in traditional industries
Digital disruption describes the radical change that is turning entire markets and industries upside down as a result of new digital technologies. Typical examples can be found in a wide range of industries: Amazon, for example, is revolutionising the retail sector by focusing on convenience and a wide range of products as an online marketplace. This is leading to strong pressure on traditional retailers to adapt.
In the mobility sector, Uber shows how a digital platform is challenging the traditional taxi industry by connecting drivers and passengers directly and eliminating traditional intermediaries. In the hotel industry, Airbnb is opening up completely new booking options through private accommodation and is shaking up established hotel chains.
The entertainment industry is also undergoing a disruptive change thanks to streaming services such as Netflix and Spotify. The traditional model with physical sound carriers or video stores is increasingly being supplemented or replaced by on-demand streaming. Financial technologies such as PayPal and cryptocurrencies are further examples that are having a profound impact on banks and payment transactions.
How decision-makers are mastering the challenges of digital disruption
Managers often report that they are faced with complex decisions when it comes to digital disruption. The pressure to scrutinise existing business models and develop new digital approaches is high. It is therefore important to adopt an open attitude towards innovation at an early stage and to see risks as opportunities.
A proven approach is the consistent monitoring of trends and new technologies. Decision-makers should keep a close eye on start-ups and players from outside the industry, as this is often where the disruptive impetus comes from. At the same time, it is useful to introduce agile methods in order to implement new ideas more quickly and react flexibly to changes.
BEST PRACTICE at the customer (name hidden due to NDA contract) A digital readiness check was carried out at a manufacturing company to identify ways of integrating IoT technology. The company was able to digitalise its product development processes through transruption coaching, enabling it to react more quickly to market changes.
Practical impulses from various industries
In the retail sector, a medium-sized textile discounter successfully realised hybrid sales concepts with the help of digital tools. It combined bricks-and-mortar retail with online shops in order to better fulfil customer expectations for convenience and fast availability.
In the healthcare sector, some clinics are already using AI-supported diagnostic programmes. These support doctors with their findings and thus improve the efficiency and quality of patient care.
Another example comes from the automotive industry, where manufacturers have started to offer their services digitally, for example with digital maintenance registrations or networked vehicle data, which creates new customer experiences.
Actively shaping digital disruption - how to make change happen
In order to successfully counter digital disruption, the culture in the company is crucial in addition to the technology. Managers should promote a culture of innovation in which employees can test new ideas and see mistakes as learning opportunities. This mindset supports the development of disruptive business models.
Transparent communication is also becoming more important so that everyone involved understands the goals and benefits of the change. Incorporating customer feedback enables continuous improvement and ensures customer-centred solutions.
BEST PRACTICE at the customer (name hidden due to NDA contract) A technology company established an internal innovation lab to promote disruptive ideas. The lab was accompanied by regular coaching in order to implement agile methods and sensitise the workforce to digital change.
Specific tips for decision-makers when dealing with digital disruption
- Focus on continuous training and promote digital skills in all areas of the company.
- Establish agile working methods and shorten innovation cycles in order to be able to react flexibly to changes.
- Cooperate with start-ups or digital experts to gain fresh perspectives.
- Integrate customer expectations into your development through regular feedback and adapt offers at an early stage.
My analysis
Digital disruption requires managers to not only accompany change, but to actively shape it. Successful decision-makers see digitalisation as an opportunity to question familiar paths and develop new business models.
Technological innovations are combined with a cultural change that promotes agility and customer proximity. Transruption-oriented coaching offers valuable support in the implementation of complex projects and the development of a sustainable organisational structure.
Managers who focus on openness, a willingness to learn and a clear strategy can use digital disruption to reposition their company in a competitive environment and remain successful in the long term.
Further links from the text above:
Digital disruption - definition, explanation and tips - nerdly
7 successful examples of disruptive innovation across all industries - ahaslides
Digital disruption: How you as a decision-maker can successfully ... - Sauldie
For more information and if you have any questions, please contact Contact us or read more blog posts on the topic TRANSRUPTION here.
Deutsch 
English (UK)