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30 August 2024

Digital onboarding: How to attract talent from the first click

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Digital onboarding: inspire talent from the very first click

Digital onboarding has long been the standard for modern companies that want to successfully integrate new employees, right from the very first contact. The digital onboarding phase not only simplifies the organisation, but also creates a positive first impression for applicants and new colleagues - regardless of whether they start in the office or remotely[1][3][5]. Many companies ask themselves how they can organise digital onboarding in a meaningful way to attract and retain talent and motivate them from the outset. We show you how it works.

What characterises digital onboarding

Digital onboarding means that all steps from the application process to full integration are mapped digitally and - as far as possible - automated[3][5]. Information, training and tasks are provided centrally on a platform so that new employees have access to relevant content at all times[1][4]. This eliminates tedious searches and duplicate enquiries, and the onboarding process is structured and efficient. However, digital onboarding is more than just efficiency: it creates transparency, promotes loyalty and provides security.

A practical example: many companies rely on a digital welcome pack with videos of the team, virtual office tours and personal messages from the manager[2]. These small gestures make all the difference because they create closeness and reduce uncertainty.

Digital onboarding in three phases

The digital onboarding process can be roughly divided into three phases: Preboarding, onboarding and integration[7].

In the Preboarding phase new employees receive all the necessary information, access and a personal contact person before their first day at work. A good example: a logistics company sends out digital starter packs with all contract documents, a welcome video and initial work materials - all password-protected and individually accessible. This way, the new colleagues start their new job relaxed and prepared.

The Onboarding begins on the first day and often runs for several weeks. The focus here is on specific familiarisation plans, interactive training, virtual team introductions and regular feedback sessions[1][4]. One IT service provider, for example, uses its own onboarding platform where new employees can see their individual timetable, complete tasks and complete training courses - all at their own pace. This closes knowledge gaps and ensures that the first few weeks are structured.

The Integration phase supports the new colleagues over the first few months. Regular check-ins, mentoring programmes and digital networking opportunities help to increase loyalty to the company[7]. One consulting company organises virtual coffee breaks and digital learning groups where experiences can be shared and questions asked. This also creates a real remote team spirit and long-term loyalty.

Practical tips and best practices for digital onboarding

Digital onboarding succeeds when companies create clear structures, maintain personal contact and continuously optimise it[2][4].

Clear communication: Give new employees a fixed contact person and a clear schedule right from the start. This reduces uncertainty and builds trust. One retail company, for example, sends out a digital checklist with all the important steps, deadlines and contact details - so everyone knows what needs to be done and when.

Interactive and personalised elements: Use videos, virtual tours and welcome messages to create a sense of closeness, even if a face-to-face meeting is not possible[2]. A manufacturing company lets new employees get to know the company via video and collects initial questions - these are then answered in a one-to-one meeting.

Regular feedback: Ask new colleagues about their experiences and continuously adapt the onboarding process. A service company conducts a digital feedback session after four weeks and uses the feedback to optimise training and processes.

Central platform: Make all relevant documents, tools and information available on a digital platform[4]. This way, everyone can find what they need quickly and nothing gets lost.

Challenges and solutions

Despite all the advantages, digital onboarding also brings challenges - especially for small and medium-sized companies[9]. They often lack the necessary resources to guarantee individual support and technical infrastructure. Nevertheless, the targeted development of digital structures is worthwhile because they save time in the long term and increase employee satisfaction.

One solution: start with lean digital onboarding that maps the most important processes and expand step by step. A medium-sized company from the construction industry, for example, started with a simple cloud solution for documents and gradually added videos, checklists and feedback tools. In this way, the onboarding process grows with the needs of the company.

Many managers and HR managers find it challenging to harmonise technology and humanity. This is precisely when iROI coaching provides support in developing, implementing and sustainably improving the digital onboarding process. Clients often report that they see successes more quickly with external support and that acceptance within the team increases.

Practical examples from the industry

BEST PRACTICE with a customer (name hidden due to NDA contract): An international technology company has opted for a fully digital induction programme. New employees are given access to the onboarding platform before their first day, where they can find their individual induction plan, company videos and a virtual welcome pack. A digital kick-off meeting with the team and management starts on the first day. Weekly feedback rounds, interactive training sessions and a digital mentoring programme ensure that the new colleagues settle in quickly and take on their tasks with confidence. Staff turnover during the probationary period fell significantly and employee satisfaction increased measurably.

Another example: a retail company completely digitalised its onboarding process and introduced virtual office tours and digital team events. This enabled new employees working from home to quickly find their feet and identify with the corporate culture.

A third practical example: A medium-sized production company uses a simple cloud solution in which all onboarding documents, training videos and contact details are stored. New employees can familiarise themselves with the system at their own pace and receive a dedicated contact person via chat or video call if they have any questions. The administrative workload for the HR team has been reduced and the familiarisation period has been significantly shortened.

How iROI coaching supports your digital onboarding

Many companies turn to iROI coaching because they want to modernise their onboarding process but do not want to overburden it. Together, we analyse existing processes, identify potential for optimisation and develop tailored solutions - from selecting the right tools to training employees.

The goal is always to understand digital onboarding not as a technical obligation, but as a strategic success factor. iROI coaching accompanies you during the introduction, supports you in communicating with all those involved and helps you overcome hurdles in the change process. In this way, the onboarding of new talent succeeds - digitally, personally and sustainably.

My analysis

Today, digital onboarding is a central component of modern HR work. It helps companies to give new employees a smooth start, strengthen loyalty and organise processes efficiently[5][7][9]. Those who plan digital onboarding cleverly and incorporate personalised elements not only gain time, but also the loyalty of talented employees. Experience shows that a digital but human onboarding process pays off in the long term - for employer branding, employee satisfaction and company success.

For more information and if you have any questions, please contact Contact us or read more blog posts on the topic internet Return on Investment - Marketing here.

Further links from the text above:

Successful digital onboarding: a comprehensive guide[1]
Successful digital onboarding in 9 steps[2]
Digital onboarding: organising induction efficiently[3]
Digital onboarding for the success of your company[4]
Digital onboarding - definition, benefits and tools[5]
Digital onboarding: efficient familiarisation of new employees[7]
Digital onboarding: the key to successfully integrating new employees[9]

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Digital onboarding: How to attract talent from the first click

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#EmployerBranding #HRInnovation #Employee retention #RemoteWork

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