Digital recruiting has become an indispensable part of recruitment in recent years. Today, companies are specifically looking for new ways to find and attract the best talent. The method of active sourcing is particularly important here. It makes it possible to search specifically for suitable candidates instead of just waiting for applications. Many clients come to us because they are having difficulty finding suitable specialists. Digital recruiting helps to provide the right impetus and speed up the process.
Active sourcing: the key to top talent
Active sourcing means that recruiters actively search for suitable candidates. They use digital platforms such as LinkedIn, Xing or specialised job boards to do this. Profiles are analysed and approached in a targeted manner. Many companies rely on this method because they can access talent quickly and in a targeted manner.
A practical example: An agency for digital marketing solutions was looking for an experienced social media manager. Through active sourcing, we were able to identify several suitable profiles and contact them directly. The position was filled within a few weeks.
Another example: A software company urgently needed an experienced developer. By targeting online communities and platforms such as GitHub, we quickly found the right candidate.
Active sourcing is also successful in the e-commerce sector. An online shop was looking for a specialist in conversion optimisation. We were able to find the right expert by targeting them in industry forums and on LinkedIn.
Digital recruiting: modern methods at a glance
Targeted approach via social media
Social media is an important channel for digital recruiting. Platforms such as LinkedIn, Xing and Twitter make it possible to search for suitable candidates in a targeted manner. Many companies use these channels to place their job adverts and communicate directly with potential applicants.
An example: A digital transformation company was looking for an experienced project manager. By targeting them on LinkedIn, we were able to identify several suitable profiles and contact them directly.
Another example: An agency for digital marketing solutions was looking for an experienced SEO expert. We were able to find the right candidate through targeted advertising in industry forums and on LinkedIn.
Social media is also successful in the field of e-commerce. An online shop was looking for a specialist in conversion optimisation. We were able to find the right expert by targeting them in industry forums and on LinkedIn.
Partnerships with educational institutions
Partnerships with universities and universities of applied sciences are another important building block in digital recruiting. This allows companies to access young talent at an early stage and build long-term relationships.
For example, a software company co-operates with a computer science university. Through joint projects and internships, students can be integrated into the corporate culture at an early stage.
Another example: an agency for digital marketing solutions regularly offers internships. This allows young talents to gain experience early on and get to know the company.
Partnerships with educational institutions are also successful in the field of e-commerce. One online shop cooperates with a business school. Joint projects and internships allow students to gain experience and familiarise themselves with the company at an early stage.
Use of online tools and platforms
Online tools and platforms are an important part of digital recruiting. They make it possible to manage applications, evaluate candidates and optimise the entire process.
For example, a digital transformation company uses an applicant tracking system to manage applications and speed up the selection process.
Another example: An agency for digital marketing solutions uses an online tool to evaluate candidates and identify the best applicant.
Online tools are also successful in the e-commerce sector. An online shop uses an online tool to manage applications and speed up the selection process.
BEST PRACTICE with one customer (name hidden due to NDA contract) A medium-sized company from the digital economy was looking for an experienced product manager. Through a targeted approach on LinkedIn and the use of an applicant tracking system, we were able to find the right candidate within a few weeks. The collaboration with the client was very close, enabling us to understand and implement the requirements precisely. The new Product Manager was quickly integrated into the team and is now making an important contribution to the company's success.
Digital recruiting: The future of recruitment
Digital recruiting has become indispensable today. Companies that utilise modern methods have a clear advantage in their search for top talent. Active sourcing, targeted approaches via social media, partnerships with educational institutions and the use of online tools are important building blocks for a successful recruitment process.
iROI-Coaching supports companies in the implementation of digital recruiting projects. We help them to develop and implement the right strategies. Many clients report that our support helps them find the best talent faster and in a more targeted manner.
My analysis
Digital recruiting is a decisive factor for the success of modern companies. Active sourcing makes it possible to search for and attract top talent in a targeted manner. The combination of modern methods and a targeted approach leads to faster and better results. Companies that use digital recruiting have a clear advantage in their search for skilled labour.
Further links from the text above:
Digital Recruitment: Definition & Strategies - Talentfoot
10 Proven Sourcing Strategies to Attract Top Talent - 1840 & Company
Digital Recruiting: Definition & Benefits | BGC Group
Effective Sourcing Strategies to Find Top Tech Talent
What Is Digital Recruiting? (Definition And Benefits) | Indeed.com India
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