Digital disruption is shaping many industries today and changing how companies work, develop products and reach customers. Managers are faced with the task of not only recognising this change, but actively shaping it. Digital disruption means that existing business models are being replaced by new technologies and digital platforms. Many clients come to me because they are unsure how to deal with these changes. They are looking for ideas on how to make their organisation fit for the future.
Digital disruption: challenges and opportunities
Digital disruption often brings with it uncertainty. But it also offers great opportunities. Companies that recognise change early on can tap into new markets and strengthen their competitiveness. Many clients report that they come to me with questions about digital trends, new business models and the integration of technologies. They want to know how they can support their employees and promote innovation.
An example from the hotel industry shows how a digital platform can complement or replace traditional offerings. Airbnb has shown that it is not necessary to own your own property to create a successful business model. Amazon is also setting new standards in retail with digital marketplaces and forcing bricks-and-mortar retailers to rethink their approach. In the photography sector, Kodak underestimated the change and had to file for bankruptcy, while digital cameras and smartphones are taking over the market.
Digital disruption in practice: examples from various industries
Media and entertainment
Streaming services such as Netflix and Spotify have revolutionised the way we consume films and music. The demand for physical media such as DVDs and CDs has fallen sharply. Many companies have had to adapt their business model in order to remain competitive. The classic video store is almost impossible to find today.
Mobility and transport
Uber has revolutionised the taxi industry with an innovative platform and a user-friendly app. Taxis are often considered more expensive and cumbersome today. Companies in the logistics sector are also turning to digital solutions to optimise their processes and respond more quickly to customer requests.
Communication and collaboration
Slack has changed the way teams in companies communicate. Email communication is increasingly being replaced by centralised and interactive channels. Other digital tools also support collaboration and knowledge sharing in companies.
BEST PRACTICE with one customer (name hidden due to NDA contract) A service company established an interdisciplinary innovation team. This team developed an app that digitalised internal processes. This increased efficiency by over 20 per cent and generated numerous new ideas for further platform development. Employees were able to respond more quickly to customer enquiries and collaboration was significantly improved.
Actively shaping digital disruption: Tips for managers
Managers can actively shape change by implementing the following steps:
- Regular analysis of digital trends in order to recognise potential effects in good time.
- Promoting a culture of error that encourages risk-taking and innovation.
- Investment in further training, especially in digital skills and agile methods.
- Strengthening cooperation across departments and hierarchies.
- Involving customers in innovation processes through digital feedback channels.
These measures help not only to manage change, but also to actively shape it. In this way, managers can fulfil their role as drivers and support the digital transformation in a targeted manner.
Digital disruption as accompaniment: transruption coaching
transruptions-Coaching supports companies with digital disruption projects. Many clients come to us with questions about how they can utilise digital change in a targeted manner, reduce uncertainty and open up new markets. Support from transruptions coaching provides impetus on how companies can actively shape change and strengthen their competitiveness.
Digital disruption is not a one-off process, but a continuous change. Companies that actively shape change can tap into new markets and strengthen their competitiveness. The support provided by transruption coaching helps companies to successfully master change.
My analysis
Digital disruption is changing many industries and presenting companies with new challenges. Managers can actively shape change by recognising digital trends, encouraging innovation and supporting their employees. Support from transruption coaching provides impetus on how companies can successfully master change and strengthen their competitiveness. Digital disruption is not a one-off process, but a continuous change that offers companies new opportunities.
Further links from the text above:
Digital disruption: How managers need to act now
Digital disruption: How managers can now successfully ...
Disruptive business models: creating new markets
DIGITAL DISRUPTION AND MEGATRENDS in the digital ...
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